Liverpool have announced that plans to increase ticket prices at Anfield for the next three years are on hold following pressure from supporters.
Instead of three-years of successive price increases, Liverpool said yesterday the club will increase general admission ticket prices by 3% for the 2026-27 season, followed by a price freeze in 2027-28.
Last week, Anfield was awash with Show FSG The Yellow Card protest flyers raised in the 13th minute and less than complimentary chants aimed at the club’s decision makers.
The flyers warned that “Anfield’s Soul Is At Risk” and highlighted 13% rises meaning some match tickets are heading towards £70 and some season tickets more than £1,000.
The protest was arranged, and the message supported, by a wide array of Liverpool’s supporter organisations – Spirit of Shankly, Liverpool FC Supporters Board, Liverpool FC Women Supporters’ Club, Kop Outs and Spion Kop 1906.
Now the club have backed down following those protests and ongoing discussions with the club’s supporters’ board. It’s a big victory for those who led the campaign and the benefits will be felt across Liverpool’s matchgoing fanbase.
In a joint statement the fan groups said: “We welcome the decision that Liverpool FC will no longer proceed with its previously announced three-year ticket-pricing model.
“Following supporter protests, at a locked-in multi-year deal, and conversations with the Supporters’ Board over the past few days, the club has pledged a new proposal that will allow us to examine thoroughly long-term solutions surrounding fan affordability and access.
“The club has now confirmed a 3% inflation-based rise for general admission next season, followed by a freeze on prices for season 2027-28
“We have asked Liverpool that it now works with us to explore alternative ways to generate new revenue rather than any ticket price rises during this time, to which it has publicly committed to further dialogue and to helping us seek new approaches.
“We understand that disappointment at next season’s increase in ticket prices will remain for some, but we want to assure fans we will continue talks with the club and do our best to find other ways in the future. We might not have halted immediate increases, but we have stopped three consecutive increases.
“Our matchday culture has also been top of the recent agenda and again, Spirit of Shankly, SpionKop1906 and all groups on the supporters’ board, will work to protect this.
“We would like to thank those at Liverpool FC who have listened to us and engaged with us – not all club hierarchies would have done the same. And we look forward to working with them to find future paths that benefit all.
“We also want to thank you for backing us, for helping with handing out leaflets, for protesting and making sure your voices were heard.
“We could not have reached this point without you.”
The cheapest season tickets at Anfield, situated in the Kop end, will cost £734.50 next season, while the most expensive, located in the main stand, will cost £931.