“This partnership represents a major step forward in how we connect with our fans in the United States," said Chelsea's Brand Director Scott Fenton. "By leaning into culture, music, and creativity we are building deeper, more authentic relationships with a new generation of supporters who see football as a lifestyle.”
Roc Nation Sports International President Michael Yormark added: “Football has never been more culturally influential in the U.S. Our ambition is to help Chelsea show up in the moments, platforms, and conversations that truly matter to the modern fan. We are proud to partner with a club that shares our ethos of being different and pushing boundaries.”