NFL teams have started the trend of making creative videos out of their schedule releases, instead of boring pictures with a graph of their opponents for the upcoming season. This season, the Tennessee Titans' social media team may have topped the charts with their video.
This year, the Titans' social team opted to walk around the Nashville area and find lookalikes of various NFL personalities. Joe Burrow, Fernando Mendoza, and Jerry Jones were just a few of the lookalikes found walking along in Tennessee.
The video has already done crazy numbers inside the first two hours since it was first posted. In just over two hours, it has 1.6 million views on X.
Here's what Tennessee's social media team crafted, and why it's going viral on social media.
MORE:What does the full NFL schedule look like per week this season?
Titans schedule release video
On Thursday night, a minute after the 7:30 start time, when teams were allowed to share their schedule release videos, the Titans made their creativity known around the league.
A member of the franchise's social media team walked around the Nashville area and found look-alikes or someone wearing a jersey from an opponent on their 2026-27 season schedule. In Week 1, for example, the team will be squaring off against the New York Jets. The social team, therefore, found someone who vaguely looked like New York Jets team owner Woody Johnson.
You never know who you'll see on the street @Shift4
NFL Schedule Release Show 5/14 on @nflnetwork at 7PM CT pic.twitter.com/uddftsZab2
— Tennessee Titans (@Titans) May 14, 2026
MORE: Every NFL team's strength of schedule in 2026
For Week 2, the Titans will battle the Philadelphia Eagles. Who better to find a clone of than Big Dom, Philadelphia's chief security officer? The social team was also able to find a vague lookalike to Cam Skattebo walking around the Nashville streets. Derrick Henry, C.J. Stroud, and Pat McAfee mirrors followed.
The team also found people wearing a Myles Garrett and Burrow jersey to pair for those opponents, except the picture used for Burrow was of "Home Alone" star Macaulay Culkin, of course. Trevor Lawrence, Jones, Will Compton, Dan Campbell, and No. 1 overall pick Mendoza couldn't escape lookalike appearances in the video. The video's final clone featured a man wearing sunglasses and donning a prominent mustache. Who else could this be than Aaron Rodgers?