NFL schedule release night has turned into one of the most anticipated events of the NFL offseason. And it’s not so much because we learn the schedule and which games are played where and when on what networks. It’s because the teams have turned it into their own Social Media Super Bowl with theatrical, comedic, creative schedule release videos.
The trend has been going for a few years now and teams are putting more and more effort into the videos with celebrity appearances, dramatic themes, and even clever and creative jokes at their opponents’ expenses. And then there’s whatever the Arizona Cardinals did this year with their AI mascot video.
A few teams have been standout performers including the Los Angeles Chargers and Tennessee Titans. But which team’s social media department won the Super Bowl of schedule release videos? Here is the 2026 Top 10.
10) Denver Broncos
Let’s see what’s on TV! 📺 pic.twitter.com/JDPsnbupg4
— Denver Broncos (@Broncos) May 14, 2026
The Broncos enlisted the help of former Super Bowl winner Peyton Manning to lead this year’s schedule video as he surfs through different channels on the television making jokes about their 2026 opponents. But the real delight is the Broncos making fun of the infamous conspiracy theories about the Denver airport. Aaron Rodgers would be proud.
9) Chicago Bears
Just some happy little matchups 🎨 pic.twitter.com/mxaSU2VlOk
— Chicago Bears (@ChicagoBears) May 14, 2026
Bears wide receiver Rome Odunze did his best Bob Ross impersonation with a “happy little matchups” schedule release video. If that’s really his painting, then he might have a future not just on the gridiron but on your local PBS affiliate.
8) Pittsburgh Steelers
Ready to yinzify your DNA, n’at? @laurelhighlands
📺: NFL Schedule Release 8 PM ET on @nflnetwork pic.twitter.com/0w2ZOVvsI7
— Pittsburgh Steelers (@steelers) May 14, 2026
The Steelers schedule release video went full Yinzer, celebrating all things Pittsburgh culture. But nothing was better then seeing french fries put in everything from Jell-o to coffee to smoothies. “Does everything have to have fries on it?” The answer is yes.
7) New York Giants
Winston van Gogh draws up the 2026 Schedule 🎨
Tickets on sale now 🎟️: https://t.co/ysuYTbX1ly pic.twitter.com/yIYaJGTZhr
— New York Giants (@Giants) May 14, 2026
Who else but Jameis Winston could be featured in the Giants schedule release video? The execution is also great with a brand new idea that sees Jameis try to draw pictures representing the Giants opponents and giving away Giants tickets to fans who can guess them correctly.
6) Cleveland Browns
Introducing Street Fighter: CLE!
🕹️ 2026 Schedule Release pic.twitter.com/aFvc1vMGKx
— Cleveland Browns (@Browns) May 14, 2026
The Browns schedule release video came straight out of the 90s with a vintage Street Fighter arcade video with perfect graphics for both the video game and accompanying segments that look like they are from Saved By the Bell. Time will tell if this is the highlight of the Browns’ season.
5) Atlanta Falcons
This is Falcons Football: 2026 Compilation pic.twitter.com/JWM7ip9xoW
— Atlanta Falcons (@AtlantaFalcons) May 14, 2026
Matt Ryan steals the show as the new President of Football in a schedule release video that channels the classic This is SportsCenter commercials with several shorts. The best of which might be Bijan Robinson poking fun at the confusion over how exactly to pronounce his first name.
4) Tennessee Titans
You never know who you’ll see on the street @Shift4
NFL Schedule Release Show 5/14 on @nflnetwork at 7PM CT pic.twitter.com/uddftsZab2
— Tennessee Titans (@Titans) May 14, 2026
The Titans schedule release videos are the stuff of legend after interviewing people in Nashville that had no idea who the team logos were. This year, the team put a different spin on the man on the street vibe by finding doppelgangers representing various opponents including a gentlemanly British chap as Jerry Jones. A unique spin on a classic schedule release trend.
3) Las Vegas Raiders
You don’t get it. It’s the 2026 Schedule Release!
📰 https://t.co/CIxG8eTk9u pic.twitter.com/O4h2dbM5ZN
— Las Vegas Raiders (@Raiders) May 14, 2026
Fernando Mendoza and Kirk Cousins parodying Step Brothers? Yes, please.
2) Indianapolis Colts
D’OH! another schedule release video! @TheSimpsons pic.twitter.com/7rc9zyo2pv
— Indianapolis Colts (@Colts) May 14, 2026
The Colts drew inspiration from one of the most reliable forms of comedy in the history of humankind – the glory days of The Simpsons. It started with a clever original intro that even made fun of the team’s Tyreek Hill reference in last year’s video that got them in trouble. The schedule was then unveiled in a simple but effective montage of classic Simpsons clips to describe each one of their opponents on the schedule. Hilarious, nostalgic, and full of laughs.
1) Los Angeles Chargers
should we REALLY make our schedule release video in halo?
yes yes yesyes
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yes yes yesyes pic.twitter.com/eusK9QmNGd
— Los Angeles Chargers (@chargers) May 14, 2026
The unquestioned kings of schedule release videos have done it again. This year the Chargers went with a Halo theme and it was an epic masterpiece. Any video that starts with the iconic Halo 3 menu music is an automatic win. We were all waiting for a Dianna Russini-Mike Vrabel reference and the Chargers delivered in a very subtle way. But what puts this video on the top spot of the podium is all the easter eggs throughout the video and the incredible details. Raiders fans in jail, Keon Coleman’s love of cookies, Donna Kelce’s home remodel, C.J. Stroud’s infamous mentoring of Caleb Williams, and so much more.