The Buffalo Bills have a new radio flagship. Cumulus’ 97 Rock will serve as the new home of the NFL franchise in the market.
What We Know: The Buffalo Bills have moved their game broadcast and live show production in house, with the help of Good Karma Brands. The team also moved the daily One Bills Live show away to streamining on its website and airing on MSG Networks. 97 Rock previously served as the radio flagship for the Bills from 1998 to 2011. Additionally, The Score 1260 in Syracuse will serve as an affiliate. That station is also owned by Cumulus.
What They Said: “As we move into Highmark Stadium, we look forward to bringing Bills games back to 97 Rock and expanding our reach to even more fans across New York, as well as Southern Ontario. This new partnership ensures Bills fans will enjoy a best-in-class broadcast experience each and every game day.” -Buffalo Bills President of Business Operations Pete Guelli
“This is a proud moment for our company and for Buffalo. After 14 years, reuniting with the Bills as they move into a new stadium allows us to deliver a unique, elevated game day experience — bringing together two premier teams committed to excellence, community, and fans.” -Cumulus Media Regional Vice President Beth Coughlin
What It Means: The move ends a 14-year partnership between the Buffalo Bills and Audacy’s WGR. That station took over the rights in 2012 from 97 Rock. During the most recent ratings period, WGR earned a 7.0 share in the 12+ ratings. 97 Rock’s ratings were unavailable due to the ongoing litigation between Cumulus and Nielsen.
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Garrett Searight is Barrett Media’s News Editor, which includes writing daily news stories, features, and opinion columns. He joined Barrett Media in 2022 after a decade leading several radio brands in several formats, as well as a 5-year stint working in local television. In addition to his work with Barrett Media, he is a radio and TV play-by-play broadcaster. Reach out to him at Garrett@BarrettMedia.com.