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NFL VP Mike North: We don’t draft our way into primetime, we play our way into primetime

Though they drafted quarterback Fernando Mendoza at No. 1 overall in April, the Raiders are one of five teams without a scheduled primetime game in 2026.

That’s not something new from the NFL, as the Titans didn’t have a primetime game in 2025 either after selecting quarterback Cam Ward with the first overall pick.

While the Raiders are a storied team with a nationally recognized brand, the fact that the team has won just seven games over the last two seasons is surely factoring into how attractive — or, in this case, unattractive — the club is for games in a standalone window.

In a conference call on Friday, NFL VP of broadcasting planning Mike North was asked whether or not the uncertainty of Mendoza being Las Vegas’ starting quarterback factored into the decision to keep the Raiders out of a primetime slot.

“As far as the Raiders go, I mean, nobody knows if or when Mendoza might play,” North said, via Ryan McFadden of ESPN. “It would certainly be great if we knew. We don’t. But they went out and signed a very competent veteran quarterback, and if they find themselves, you know, hovering around .500 and playoff-relevant in the middle of the season, they might be a little more reluctant to pull the trigger and move to the rookie. And if they are playoff-relevant, they will find themselves flexed into bigger national television windows, whether it’s Sunday night, Monday night, or just a bigger footprint on a Sunday afternoon.

“Not to point fingers, but I think the best comp is probably Tennessee from last year. They drafted No. 1 overall, took a quarterback who looks like he can play in this league, [and] they didn’t happen to get a national television appearance last year, either. … We don’t draft our way into primetime. We play our way into primetime.”

While head coach Klint Kubiak and the rest of the Raiders’ brass have said that they’d prefer to have a veteran start over a rookie quarterback early, Mendoza could be in the starting lineup sooner than later over veteran Kirk Cousins. We’ll see how Las Vegas’ quarterback situation plays out and whether or not the club can play its way into a flexed primetime spot as the season unfolds.

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