The business of creative annual NFL schedule releases is tough. Teams don’t want to fall prey to copying past work from other clubs. That means having to think outside the box, and to do so while avoiding schools of thought that groups for all the other teams are also trying to successfully fish. That’s part of what makes creative people so amazing: They’re seldom short for ideas. Creativity is big business, as anyone who watches the Super Bowl only for commercials will explain.
NFL schedule releases aren’t at that level, to be sure, but it remains a huge event for the league in drumming up interest for the coming season. They’re really creative hype videos, essentially. Well, sometimes that’s true.
We’re a Buffalo Bills-centric website, so we’ll lead of there by sharing the team’s schedule release video again here if you’ve yet to see it.
Buffalo Bills’ 2026 schedule release video
How’d their social/creative team do? Not sold on it this year? Well, you might feel differently after watching some of the videos below. Sit back while taking in all 32 NFL teams’ 2026 schedule reveal videos. Thirty-two videos is a lot, yes. Can your browser, phone, video card, etc handle it? We’re about to find out.
Before you dive in, I’ll simply ask the following of some teams’ creative outlets:
Eagles… almost 14 minutes? Why so serious, Bengals and Lions? And what happened in the creative meeting for the Saints? If dad jokes are what they wanted, there are far better options.
Did the San Francisco 49ers leverage the Silicon Valley to mail it in with Ai? Speaking of mailing things in… really Miami Dolphins? They barely addressed the schedule, and you can hardly make it out at as the video fades to black.
Did the New England Patriots miss a golden opportunity for a scandalous TMZ-style report? See for yourself below, all without having to leave the comfort of Buffalo Rumblings.
That’s it. Did you make it through all of them? Who did it best; and worst? Which schedule release most surprised you?