Josh Kroenke showed Arsenal sporting director Andrea Berta his championship rings, which inspired a summer leading to the Premier League trophy. North American sports teams have plenty of fanfare, from half-time shows, opening ceremonies, t-shirt cannons, cheerleaders and more.
Yet for those who are lucky enough to succeed, one of the great traditions is the championship rings made for winning sides across sports. Kroenke Sports Entertainment has a vast portfolio of different sports under its umbrella, and while Arsenal have waited 22 years for a league title, their sister clubs in the KSE network have won plenty over recent years.
To succeed, Arsenal combined their existing quality with the summer additions and heading up their recruitment was new sporting director Andrea Berta. Formerly of Atletico Madrid, where he helped Diego Simeone to many trophies, he has, in his first season in a new role, spent big and received big rewards from it with a title and Champions League final.
Read the full story [here](https://www.football.london/arsenal-fc/transfer-news/how-josh-kroenkes-championship-rings-34019790).
Josh Kroenke used his American sports franchise championship rings to inspire Andrea Berta into an Arsenal transfer frenzy(Image: Jacques Feeney/Offside/Offside via Getty Images))