Chelsea are reportedly considering a move for Juventus striker Dusan Vlahovic on a free transfer this summer, with Football Insider claiming the Blues are closely monitoring the Serbia international’s contract situation ahead of a potential formal approach.
The 26-year-old forward is approaching the final stages of his deal in Turin, and is widely expected to leave Juventus at the end of the season unless a late extension is agreed. With negotiations over fresh terms understood to have stalled in recent months, several top European clubs are now positioning themselves for a possible free transfer opportunity.
CHELSEA, under new head coach Xabi Alonso, are said to be among the leading English sides tracking the situation. The Blues are continuing to reshape their attacking options following another inconsistent campaign in front of goal, and view the market for experienced centre-forwards as a key area of focus ahead of the 2026–27 season.
Vlahovic has remained one of Serie A’s most recognisable strikers since his move to Juventus from Fiorentina in 2022, where he initially arrived for a reported fee in the region of €70 million. Despite fluctuating form in Turin, he has still produced important goals and maintained a reputation as a powerful, physically dominant striker capable of leading the line in high-pressure environments.
Reports in Italy and England suggest Juventus are prepared to allow the forward to depart rather than risk losing him for nothing, with the club already planning for squad restructuring and potential reinvestment elsewhere in attack. Financial pressures linked to missing out on Champions League football have also increased the likelihood of major outgoing transfers this summer.
CHELSEA’s interest is understood to be part of a wider recruitment strategy under Alonso, who is expected to push for a more balanced squad combining youth development with proven top-level experience. The club’s hierarchy has been assessing attacking targets for several months, with a focus on players capable of delivering immediate impact in the Premier League.
Vlahovic has long been linked with moves to England, and previously attracted attention from several Premier League sides during his spell at Fiorentina before joining Juventus. His profile—combining aerial strength, penalty-box finishing and hold-up play—has kept him on the radar of clubs seeking a traditional No.9.
Football Insider report that CHELSEA are not alone in monitoring the situation, with other European clubs also expected to explore the possibility of signing the striker once he becomes available on a free transfer. Competition for his signature is likely to intensify as the summer window approaches, particularly given the absence of a transfer fee.
While no formal talks have been confirmed, Chelsea’s recruitment team are believed to be keeping close contact with intermediaries as they evaluate whether Vlahovic fits into Alonso’s long-term plans. Any move would likely depend on wage structure, squad balance and the club’s priorities in other positions.
For Juventus, the decision over Vlahovic’s future represents another key moment in a broader squad rebuild. For Chelsea, it could present a rare opportunity in the modern market: signing an established international striker at no transfer cost, but with significant competition still expected to emerge
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