Chelsea's home kit for the upcoming 2026/27 season has been released as the Blues prepare to begin a new era under Xabi Alonso
08:00, 02 Jun 2026
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Chelsea's home kit for the 2026/27 season
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Chelsea's new home kit(Image: Chelsea FC)
Chelsea have released their brand-new Nike home kit for the upcoming 2026/27 season.
The new home shirt features a blue base, with a collar like you see on a polo shirt, as well as yellow accents. The Club World Cup winners badge is still dead central on the shirt in between the Chelsea lion and Nike's iconic logo.
In Chelsea's promotional campaign for their new kit, the slogan is 'Can't Tame Us', with a nod to the club's famous badge that has a lion in the centre. The video for the promo includes first-team stars from the men's side - including Cole Palmer and Estevao Willian - as well as from the women's camp - Lauren James and Lucy Bronze to name a couple.
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Chelsea and Nike have featured a blend of street-level activations featuring some familiar faces across the club's teams. The west London club continuously teased the new kit all over the world in the club's "spotted in the wold" campaign - including in the image below with a mural on a wall in Los Angeles - of course the home to Todd Boehly's baseball team, the Los Angeles Dodgers - in an attempt to generate more interest in the launch.
A mural of Chelsea's new kit in Los Angeles
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A mural of Chelsea's new kit launch in Los Angeles(Image: Chelsea FC)
The badge has been refreshed and interwoven into the fabric of the new shirt after supporter consultation.
Chelsea also teased the new kit in Sao Paulo, Brazil, and as part of their campaign with Nike, the club opened a newly refurbished football pitch in the Brazilian city. Located in Diadema, a municipality in Sao Paulo, the pitch can be used by local children and youths after resurfacing, new floodlights and immersive murals on the nearby walls.
As well as this, as part of the "spotted in the wild" part of the campaign, some notable celebrities have been seen wearing the new shirt. This includes golfer Justin Rose, singer Noah Kahan, NBA star Jordan Poole and several more.
Speaking about the 2026/27 kit launch, Scott Fenton, Chelsea's Brand Director, said: "We've been building cultural gravity around this club for a couple of seasons now. Partnerships with Roc Nation, collabs with the WWE, conversations with the worlds of music and fashion all proved that the best of London culture and the best of football belong in the same room.
Estevao Willian in the new Chelsea shirt
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Estevao Willian poses in the new Chelsea shirt(Image: Chelsea FC)
"After the response to 'London, It's Our House' last year, we knew the bar was set high. This launch is what happens when you stop treating a kit launch as a product announcement and start treating it as a global moment."
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Chelsea have launched their new home kit for the 2026/27 season.