Workers take down Super Bowl signage at Levi’s Stadium in Santa Clara, Calif., on Tuesday, Feb. 10, 2026. (Shae Hammond/Bay Area News Group)
Workers take down Super Bowl signage at Levi’s Stadium in Santa Clara, Calif., on Tuesday, Feb. 10, 2026. (Shae Hammond/Bay Area News Group)
The Super Bowl at Santa Clara’s Levi’s Stadium in January is estimated to have injected about $720 million into the Bay Area economy, according to new analysis released by the nonprofit that helped bring the Big Game to the region.
“Super Bowl LX was truly a transformational event for the Bay Area,” Zaileen Janmohamed, president and CEO of the Bay Area Host Committee, said in a statement. “We’ve demonstrated that the Bay Area’s world-class infrastructure, hospitality, and business ecosystem can deliver meaningful economic benefits that extend far beyond game day.”
The analysis, compiled by Boston Consulting Group, projected that the Super Bowl provided a $425 million boost to San Francisco County, $195 million to Santa Clara County and another $100 million to other Bay Area counties.
It also found the event raised $20 million in revenue for local governments and supported about 4,000 jobs across the region.
Even as the Super Bowl brought thousands of visitors who booked hotel rooms, shopped at local stores and dined at bars and restaurants, some experts have cast doubt on such eye-popping economic impact estimates for major sporting events.
They note that academic studies have found that the estimates often overlook that a large portion of hotel and rental car revenue goes to national chains based outside the region and sometimes fail to account for negative impacts, such as restaurants seeing fewer customers on game day when most people are watching at home.
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