Ridged crisp brand McCoy’s is marking its third year as the Official Savoury Snacks Partner of the NFL in the UK and Ireland with the launch of two new limited‑edition flavours.
McCoys - NFLAvailable from the beginning of June in 6-pack multipacks (6x25g – RRP £2.35), the two new flavours – Hot Kick Ketchup and Yellow Mustard – bring classic American game-day tastes to life in a crisp.
Both flavours are non-HFSS and reflect the popularity of mustard and ketchup as kitchen staples.
The limited editions feature a brand-new design inspired by NFL player cards, creating a strong standout on shelf ahead of the 2026 NFL season, kicking off in September.
Amy Heap, Marketing Manager at McCoy’s, said: “We are thrilled to be celebrating our partnership with the NFL by launching two bold new McCoy’s flavours. By bringing new news to the category, capitalising on McCoy’s reputation for exciting, limited edition flavour innovation, we’re driving excitement and attracting new customers to our brand.
“With these new launches, we’ve delivered a crisp with a modern, American twist on classic store cupboard favourites. We can’t wait to see these new products hit shelves and engage fans.”
To support the brand’s NFL partnership, McCoy’s will activate a social and digital media campaign, including bringing the partnership to life at the 2026 NFL London Games alongside in-store activity to drive awareness of the new flavours.