The Lakers generated $102.6M in social media value during the 2025-26 regular season, the highest among the NBA’s 30 teams, according to a report scheduled to be released today by Zoomph. Getty Images
The Lakers generated $102.6M in social media value during the 2025-26 regular season, the highest among the NBA’s 30 teams, according to a report scheduled to be released today by Zoomph. The Warriors, Spurs and Celtics also each surpassed $40M.
Overall, the clubs generated $821M in value across Facebook, Instagram, X, TikTok and YouTube from Oct. 20, 2025, through April 12, for an average of $27.3M per team.
Zoomph’s AI computer vision technology scanned NBA team-owned social content and national and regional game telecasts, and streamed games to detect and report on sponsor logos and assets. Zoomph calculates social value for each piece of content using industry-backed advertising rates.
Nearly one-third of the total social value delivered came via Facebook, a ratio similar to what was seen in [last week’s NHL report from Zoomph](/Articles/2026/05/27/zoomph-avs-delivered-the-nhls-most-social-media-value-during-2025-26/). The Lakers led engagements per post on four of five platforms. The Nets were the TikTok standout, averaging 81,805 engagements per post from 171 videos — the highest single-platform average in the league.
Instagram drove 62% of all league engagements: 554.9 million total. But the bigger story is the format. Despite the industry’s video-first push, photo posts outperformed video in both median engagements (6,409 per post versus 4,206) and median social value ($3,121 per post versus $1,999).
The most valuable video came from a Nets post in April showing the team’s Cam Thomas hitting a half-court Hail Mary to end the first quarter of at an April game at the Barclays Center, sending Nets’ announcer, Ian Eagle, into an extended frenzy.