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How State Farm is using AI to create timely social content during the NBA Finals

![State Farm Stanchion Pad](https://adage.com/resizer/v2/YW3TLPCRRFE6LA3XVVGT4I6A5E.png?smart=true&auth=9268a6638f41815fcf99ba15b93b2076e6a178deb7cb0f3f91934893222bbec1&width=2528&height=1422)

State Farm’s new character Stan will offer real-time commentary during the NBA Finals. (State Farm)

June 10, 2026 07:00 PM EDT

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