June 12 – Premier League Liverpool have unveiled their new All Red membership programme for the 2026-27 season, introducing a refreshed structure that bundles ticketing access, digital content, retail incentives, and loyalty benefits into a single supporter ecosystem.
Under the new structure, the club will offer four paid tiers, Full, Light, Video, and Junior, alongside a free Essential option. While ticket access remains the core benefit for Full and Light members, the programme stretches beyond matchday into something closer to a year-round commercial platform.
Membership now consolidates several revenue streams, including ticketing access, digital media subscriptions, merchandise incentives, loyalty rewards, exclusive fan experiences, and premium content distribution.
One of the most notable additions is the integration of All Red Video, formerly known as LFCTV GO. Subscribers will receive match replays, extended highlights, training content, interviews, academy and women’s football coverage, live audio commentary, and original documentary programming, all under one roof.
Liverpool have also introduced changes to their ticketing and loyalty structure ahead of the new campaign. A new multi-year loyalty system has been confirmed, alongside revised criteria for earning ticketing credits, designed to reward long-term, consistent engagement rather than purely matchday spend.
The club described All Red as a way of bringing supporters closer, regardless of geography, combining content, retail, and access opportunities into one membership umbrella. Full members will receive limited edition seasonal gifts, including the latest kit collections. Contact the writer of this story at [email protected]