Image Credits: Imago Images
Liverpool Football Club has officially confirmed the appointment of Hannah Pym as senior vice-president, marketing and digital.
In her new role, she will oversee the club’s marketing, media, product, technology, fan services and experience teams, supporting its global commercial and digital growth strategy.
Pym joins from The Hut Group, where she held a senior executive position and played a key role in driving digital expansion, brand development and product innovation across multiple markets for The Hut Group. Hannah will join Liverpool later this month and will be based at the club’s headquarters in Liverpool.
Speaking about her appointment, Hannah said: “It’s a huge honour to join Liverpool Football Club, one of the most iconic and recognised brands in world sport.
“I’m incredibly excited to lead the talented teams across the club’s marketing and digital functions, and the opportunity to contribute to the next chapter of this great club’s growth and innovation is something truly special. I can’t wait to get started.”
Ben Latty, chief commercial officer at LFC, added: “We’re delighted to welcome Hannah to LFC at such an important time for the club’s continued growth.
“Her experience across marketing, media, digital and technology makes her an outstanding addition to our leadership team.
“Hannah will play a key role in leading the teams who are driving forward our ambitious plans for growth across the club, while continuing to innovate across our marketing, media and digital platforms.”
Further expressing her excitement, Hannah posted on LinkedIn: “After 10 unforgettable years at THG and THG Ingenuity, today I start a new chapter as SVP Marketing and Digital at Liverpool Football Club.
‘I am so excited to join an incredible team, contributing towards the next phase of growth and innovation across a football club, and global brand, which means so much to so many people around the world. A huge thank you to George Williams and team for their support, I can’t wait to get started!”