**Arsenal have launched a new premium Emirates Stadium hospitality package that lets supporters sit behind Mikel Arteta’s dugout, with prices reportedly reaching £6,499 for the Chelsea match.**
The package, named The Touchline, is being advertised for the club’s early Premier League home games and places fans close to the home bench. According to [a fresh update from The Sun](https://www.thesun.co.uk/sport/39471333/arsenal-special-new-ticket-mikel-arteta-dugout/), prices begin at £2,499 and rise by fixture, with the London derby against Chelsea on September 5 listed at the top end.
The offer includes access to a new lounge, champagne on arrival, a luxury menu, the chance to watch players arrive and warm up, a meet-and-greet with an Arsenal legend and a club gift.
Why Arsenal’s new dugout package matters
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The launch underlines how aggressively Arsenal are pushing matchday revenue while demand remains high after their title-winning season. For supporters, the talking point is obvious: a seat close enough to watch Arteta work on the touchline now comes with a luxury price tag attached.
Arsenal’s own hospitality listings show premium packages for the Chelsea fixture, while The Sun reports that availability is already limited across the first five home league games and that the Everton option has sold out.
It gives Arsenal fans another sign of how the Emirates experience is being reshaped, with elite access becoming a bigger part of the club’s commercial offer.