Arsenal have suffered a potentially significant setback in their pursuit of one of their most important transfer targets.
The Gunners have been heavily linked with a move for Aston Villa star Morgan Rogers throughout the summer.
Arsenal manager Mikel Arteta reportedly views Rogers as the type of marquee signing capable of elevating Arsenal to another level.
According to a fresh update from Sky Sports, Villa are believed to have made it clear to interested clubs that they do not want to sell Rogers this summer.
They have not set a clear price tag on him because they would not welcome any bid.
Manchester United, Paris Saint-Germain and Chelsea are also interested in the 23-year-old but no club has made a formal approach yet.
Villa could demand a record fee to sell Rogers
The Villans are aware that Rogers is currently one of the most sought-after forwards in Europe.
His value can further skyrocket if he impresses for England in the ongoing World Cup.
Arsenal have set their sights on revamping their left wing position, with Gabriel Martinelli and Leandro Trossard expected to depart.
Rogers would be a serious upgrade on current attacking options.
He could operate as a left winger, but would also offer the flexibility to play as a number 10.
Villa could demand more than £120 million to sanction his sale, a figure similar to the one Nottingham Forest are demanding to allow Elliot Anderson to join Manchester City.
That figure would place Rogers among the most expensive British players in football history.
Arsenal are in a strong financial position after a stellar 2025-26 season and could afford to meet that staggering valuation if the opportunity arises.
Stats from Transfermarkt.com