The Seagulls home date with Arsenal has been identified as the fixture at which they will celebrate the 125th anniversary of their first ever competitive game.
It falls closest to the date of a ground-breaking match for the newly-formed club on September 21, 1901, when they beat Brighton Athletic 6-2 in an FA Cup tie at the County Ground in Hove.
Arsenal’s visit is also currently listed for September 21, although the Premier League will announce TV picks for that weekend in mid-July.
Broadcasters might be tempted by the Gunners’ trip to the Amex, a clash which provided plenty of talking points last season.
Albion will don their celebratory light blue shirt for the game to echo the colours they wore in the very early days.
The customary sponsors logos will be present albeit less visible than usual.
Anna Easthope, the club’s senior marketing manager and a big part of the 125th anniversary celebrations, said: “We've been incredibly lucky that American Express, Nike and Kissimmee have allowed us to have those really paired-back sponsor logos.
“That has been really great that they agreed to do that.
“Now we can start planning. I feel like I need to keep a few things under wraps but we would like to invite as many people as possible, legends wise.
Jack HinshelwoodJack Hinshelwood in the throwback shirt (Image: BHAFC)
“Obviously, it is a very competitive Premier League match and we won't detract from anything that happens on the pitch.
“But we are hoping there will be lots of colour, lots of points of celebration and hopefully it will be a great day.”
Arsenal will hope to spoil a party occasion in the way they did on the opening day of the 1979-80 season, when they won 4-0 at the Goldstone in the Seagulls’ first-ever top flight match.
The Gunners were the first ‘big six’ opponents Albion beat in the Premier League with a 2-1 success in 2017-18.
A blue plaque celebrating the formation of the club was unveiled at the Seven Stars pub, right in the heart of Brighton and the popular area of The Lanes.
It makes for a prominent reminder of the club and its history to thousands of passers-by on a daily basis.
Anna added: “It was interesting when we started planning for this, how few people realised that the pub was still here and how lucky we are that the pub is still here as a landmark.
“I can't imagine that there is a huge number of football club venues where they were formed that are still around.
“Let's celebrate it and let's have it on the front and everyone will walk past it.”