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It’s all been a bit transfer crazy at Liverpool FC the last weeks.
From Andoni Iraola’s appointment to the swoop of Victor Munoz from under the noses of Newcastle, to the now rumbling saga of Yan Diomande’s mega deal, it’s been busy.
But off the pitch, the Anfield club have also been making waves.
Liverpool FC’s The Red Way, the club’s official sustainability strategy, was recognised with a top sustainability honour at the recent UK Green Business Awards.
The club’s environmental and social responsibility programme has become a central part of Liverpool’s identity in recent years.
The Red Way designed to drive change across a wide range of areas, including community impact, equality, diversity and environmental sustainability. While success on the pitch will always dominate headlines at Anfield, the club have made no secret of their ambition to lead in other areas too.
The award arrives five years after Liverpool launched The Red Way, the club’s official sustainability strategy, which is centred on three core pillars: people, planet and communities.
Since 2021, Liverpool have released yearly reports measuring progress against the key aims and targets set out under The Red Way.
The club also remains the first major European football side to hold ISO20121 certification, an external standard that helps ensure accountability, while the strategy itself is aligned with all United Nations Sustainable Development Goals.
Rishi Jain, director of impact at LFC, said: “We are so proud to have been recognised for the work through The Red Way report, which is down to the commitment of many colleagues at the club.
“It is a hugely important aspect of the club’s continued sustainability efforts, and acts both as a celebration of what we’re doing and a means to report our continued progress across the three pillars of The Red Way.”
At Anfield, the impact of those efforts can already be seen, with the introduction of reusable cups and food containers helping to prevent more than 310,000 single-use items from being used according to club.