The World Cup represents an opportunity for players to put themselves in the shop window, and several of this summer's stars have seen their values soar in North America.
Here are five 2026 World Cup performers whose price tags are on the rise.
Felix Nmecha - Germany
Germany have booked their place in the Round of 32 as group winners, opening the tournament with wins over Curacao and Ivory Coast. Felix Nmecha has caught the eye in midfield, with Manchester United and Liverpool among those said to be monitoring the 25-year-old.
Nmecha scored the opener as Germany thrashed Curacao in their opener, before assisting Deniz Undav's last-gasp winner against Ivory Coast with a brilliant pass. No player has made more line-breaking passes leading to goals (3) at the World Cup than Nmecha, whose powerhouse displays have seen his stock rise.
Yan Diomande - Ivory Coast
Yan Diomande headed into the World Cup with the spotlight on, as Paris Saint-Germain and Liverpool compete for his signature. Liverpool have had two big bids turned down by RB Leipzig, who are determined to keep the teenager in Germany.
Diomande has showcased what he is all about as Ivory Coast have progressed into the knockouts, becoming the first player this century to complete 10+ dribbles and create 10+ chances across their first three games. Electric.
Crysencio Summerville - Netherlands
West Ham are expected to overseen a fire sale after relegation from the Premier League, with Crysencio Summerville attracting considerable interest.
A positive performer despite relegation, Summerville has shown he can shine on the big stage this summer. The 24-year-old has scored twice and provided an assists in only 133 minutes of World Cup action.
Maxi Araujo - Uruguay
Maxi Araujo has been linked with an exit from Sporting CP this summer, following an impressive Primeira Liga campaign.
The Uruguayan wing-back recorded nine goals and assists in Portugal's top-flight last season and has hit the ground running at the World Cup. He's ghosted into dangerous areas to score in both of Uruguay's games so far, keeping their hopes of progress alive.
Ayyoub Bouaddi - Morocco
It's easy to forget that Ayyoub Bouaddi is only 18 years old, watching his performances this summer. The teenager has taken to international football with ease, offering a maturity in possession that is rarely seen from someone so inexperienced.
Bouaddi only declared for Morocco before the tournament, changing his international allegiance from France. It's a massive coup for the Atlas Lions, who are confident of a deep run in the tournament.