A significant factor in the lofty asking price is the recent transfer of Elliot Anderson to Manchester City for £116m. Villa do not want to sell Rogers and believes he is worth more than his England teammate, pointing to Rogers' 18 caps for his country – six more than Anderson – and his consistent performances on the continental stage as justification for the fee.
Furthermore, Villa’s valuation is also affected by Middlesbrough's 20 per cent sell-on clause since his £15m sale in 2024. To ensure they receive a substantial net profit, the club has adjusted their demands accordingly, leaving Arsenal and Chelsea to decide if they are willing to meet such a steep price point.