2nd July 2026
July 7 – Everton have a new name on the front of their shirt. UK financial services firm CMC Markets is stepping in as primary sponsor from 2026-27 in a deal reportedly worth around £30 million ($40.5 million) a year, and one that stretches well beyond the men’s team.
The agreement covers the women’s and youth sides too, plus branding across the 52,000-seat Hill Dickinson Stadium, the old Goodison Park (now home to Everton Women), and the Finch Farm training ground. Digital channels and grassroots community work are baked in as well.
“This is an important agreement for the Club,” said Andrew Middleton, Everton’s president of business operations, framing it as a platform for sustainable growth on and off the pitch.
The more interesting move sits alongside it. Stake, Everton’s front-of-shirt sponsor since 2022-23 in a then club-record deal, isn’t walking away but it’s shifting to the sleeve on a multi-year agreement.
The Premier League’s voluntary ban on gambling front-of-shirt sponsors gave the original deal a natural end date. Rather than part ways, Stake takes a slot that’s only growing in value as those front-of-shirt restrictions bite.
Stake lost its UK licence in early 2025 after a Gambling Commission probe.
Everton appointed US agency Range Sports last October to find a new primary partner, without the gambling money most clubs had leaned on.
They’re one of eight Premier League clubs forced to rethink their shirt sponsor under the new rules.