theindustry.fashion

Fanatics launches second football shirt collection for all 32 NFL clubs

New York-based fanwear manufacturer Fanatics is launching a collection of football shirts inspired by all 32 clubs in the National Football League (NFL), “bringing together the world’s two biggest football cultures” for a second year running.

The collection reimagines the NFL teams through the design language of iconic football shirts and design heritage, drawing on classic kit details, patterns and silhouettes while staying true to each team's identity, with detailing matched to each NFL team’s colours and logos.

Some standout designs include football shirts for the Arizona Cardinals, New York Giants, Jacksonville Jaguars, Dallas Cowboys, Minnesota Vikings, New England Patriots, Miami Dolphins, Green Bay Packers, Detroit Lions and Las Vegas Raiders.

The collection was developed by a global creative team, working closely with Fanatics’ design leads across North and South America.

The result is a range built specifically for a global audience, described as being “as comfortable on the football terraces as it is in NFL stadiums”.

The ‘Football x Football’ collection launches globally on 17 July via the Fanatics website, NFL Shop and select retail partners, alongside installations in London, Madrid, Paris, Munich, Mexico City, Rio de Janeiro and Melbourne.

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