The Bigger Game Plan
The Disney | Champion NFL Collection marks the first chapter of a broader collaboration between Disney, the NFL, Champion and Fanatics — bringing together four brands that sit at the intersection of sport, culture, commerce and fandom. This builds on recent collaborations across new ways for fans to connect with the teams, athletes and stories they love.
As Disney Consumer Products continues to grow its footprint across sports, the strategy remains focused on meeting fans where they are — whether that’s inside a stadium or at a cultural event like Fanatics Fest.
For fans, however, the conversation is just getting started. Like the best draft picks, these pairings were designed to spark discussion, inspire discovery and create new connections between sports fandom and Disney storytelling — proving that when two passionate fan worlds collide, the possibilities are endless.
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Additional insight surrounding the team pairings can be found here.