'In Mahomeses', a new campaign from Mischief @ No Fixed Address for Coor's Light, the three-time Super Bowl champion Patrick Mahomes once again works around the NFL ban on active players endorsing alcoholic beverages, this time by switching places with Eric Stonestreet, the two-time Emmy award winning star of Modern Family. Stonestreet impersonates Mahomes, complete with shades and attitude, while the football legend takes a backseat in the director’s chair.
The spot was directed by Pete Marquis and produced by his company Good Behavior, marking the fifth collaboration between the director and the Kansas City Chiefs quarterback for Coors Light and Mischief. Previous campaigns: The Flashlight (2022) promoted a Coors-branded flashlight; The Bear (2023) introduced the "Coors Light Bear"; The Time Capsule (2024) featured a meta-commercial that was buried in the ground until Mahomes retires; and The Patrick Plunge (2025) showcased a cold plunge shaped like Mahomes' head.
'Mahomeses' is accompanied by a limited-edition poster release, including versions signed by Stonestreet and Mahomes, with proceeds benefiting Mahomes’ 15 and the Mahomies Foundation.