There's been big money moves galore already this summer transfer window, even if football fans may have missed some of them because they were too busy checking whether Shakira's hips really don't lie during the World Cup.
Now the tournament in North America is finally over - after Spain were crowned champions, Argentina shamed themselves, football didn't come home and we no longer have to put up with half-time nonsense or the worst double act on the planet, Gianni Infantino and Donald Trump - it's time to get up to speed with what's happening in our real bread and butter, club football.
During the World Cup transfers don't simply disappear into the background - that couldn't be further from the truth. England manager Thomas Tuchel was content for his players to handle their transfer business, as long as it didn't disrupt him preparing his squad for trying to defend a 1-0 lead for half an hour against Lionel Messi and co.
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That's how Elliot Anderson was able to complete a club-record £116m switch to Manchester City. But what about the deals that didn't involve nine-figure fees changing hands?
Arsenal have been seeking a new backup goalkeeper and have secured Illan Meslier, who became available without a fee following his contract expiry at Leeds. He was previously well-regarded when he initially established himself as a regular in the Whites' starting line-up.
However, his mistake tally kept rising and he found himself benched at Elland Road. Meslier failed to regain his place, though at 26 he still has the opportunity to rebuild his career elsewhere, despite being destined to serve as deputy to David Raya at the Emirates.
Xabi Alonso has taken the reins at Chelsea and the Blues are well-versed in transfer activity. They captured Atalanta full-back Marco Palestra, who had been poised to join Inter Milan before the Premier League outfit demonstrated their spending power by landing his signature.
He had previously been crowned Serie A Defender of the Year following an outstanding campaign on loan at Cagliari and the 21-year-old was brought in at Alonso's behest, with Palestra able to operate in both a back four and back three formation.
Newcastle's transfer window has been catastrophic - offloading Anthony Gordon and Sandro Tonali, while they also lost out on Victor Munoz, who chose Liverpool instead. However, they did manage to complete a deal for Hoffenheim's Ivorian winger Bazoumana Toure.
They splashed considerable cash to land the 20-year-old, who registered 12 assists in Germany last season, and they will be hoping to witness his development in the years ahead.
Harry Wilson kept grabbing attention last term as he delivered crucial strike after crucial strike, several displaying genuine class - and after every goal he or his then boss Marco Silva were questioned about whether he would put pen to paper on fresh terms at Fulham.
Wilson eventually chose against it and pursued a fresh opportunity with Leeds, who secured their top-flight status last term, winning the battle for a player who notched 11 goals and a further eight assists across all competitions last season.
The Cherries, now competing in Europe for the first time, are establishing themselves as amongst the shrewdest operators when it comes to acquiring unknown gems who subsequently flourish. They've now secured Elche striker Alvaro Rodriguez, a Uruguayan who progressed through Real Madrid's youth system.
He still impressed despite featuring for a side fighting relegation, registering 12 goal contributions. Bournemouth insist their star performers aren't going anywhere, so he will complement their leading talents.