Jeff Bezos has been linked with a possible investment into a Liverpool consortium, and a finance expert has explained what role the Amazon founder could realistically play
00:25, 26 Jul 2026
Jeff Bezos, founder of Amazon.com Inc., during the America Business Forum
Jeff Bezos has been approached to invest in Liverpool FC(Image: Photographer: Eva Marie Uzcategui/Bloomberg via Getty Images)
Speculation has continued surrounding a potential Liverpool investment involving Jeff Bezos, with a finance expert explaining the Amazon founder’s likely role should a deal materialize.
Bezos, the world’s fourth-richest person, has been linked with a consortium of investors exploring a potential minority stake purchase in Liverpool.
The club’s owners, Fenway Sports Group, have confirmed discussions are ongoing over the sale of a stake, with a group led by Amit Bhatia reportedly involved in negotiations. The proposed deal is believed to involve around 30 percent of the club, with that share placing Liverpool’s overall valuation at approximately $6 billion.
Bezos has held talks over joining the consortium, which would mark his first major investment in professional sports. The Amazon founder has previously explored opportunities to acquire US sports franchises, although those moves never came to fruition.
However, Bezos’ potential involvement in a consortium purchasing a minority stake in Liverpool may not have the transformative impact some supporters are expecting. That is according to former Manchester City financial adviser Stefan Borson, who told Football Insider that the 62-year-old, despite his estimated €269 billion net worth, is unlikely to take on a significant role in the club’s operations.
Borson has urged Liverpool supporters not to get carried away by the prospect of Bezos’ involvement, suggesting that his arrival would have little impact on the club’s day-to-day operations. "It's probably not much, to be honest, as surprising as that might be. First of all, I suspect that if he does come on board, he's coming on board as a minority in the minority," he said.
"So, a part of the consortium, but probably with no steering ranks for that group. And in any event, they're going to be a minority. Any power that they're likely to have is going to be limited. It's not the same as the situation with Ineos, where Ineos effectively take control of the running of the club and take it off the Glazers' plate.
Tom Werner, Chairman of Liverpool, Michael Gordon, President of Fenway Sports Group and John Henry, Principle Owner of Liverpool and his wife Linda Pizzuti Henry pose for a photograph with the Premier League trophy, as Liverpool are crowned the Champions of the Premier League for the 2024/25 Season, following the Premier League match between Liverpool FC and Crystal Palace FC
FSG is open to selling a stake in Liverpool as talks continue over a 30 percent sale(Image: (Photo by Carl Recine/Getty Images))
"It won't be like that, I don't think. But even if it was, Bezos is not going to be involved in the general running. It it will be a toy for him, an interest.
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"It'll be in the same way he's bought things like newspapers before and the Washington Post, things like this and he's bought other assets before that he doesn't get involved in the day-to-day running of.
"But this seems different even, if he did get involved, because he seems to be a minority of a minority, as opposed to somebody that's going be leading it or buying the whole. I think it's a bit of a red herring."
FSG previously welcomed new investment into Liverpool in September 2023, when it reached an agreement with Dynasty. The deal was reportedly valued between £82 million and £164 million ($110 million-$220 million). The latest discussions involving Amit Bhatia and his consortium appear to follow a similar path, with FSG continuing its efforts to strengthen Liverpool’s financial position while maintaining control of the club.