All bets were off as the Raiders Brand & Creative team stepped into a conference room back in February.
Each year, at the request of Owner Mark Davis, the creative team is tasked with coming up for a new concept for season ticket boxes, which include commemorative paper tickets, that each [PSL holder](https://www.raiders.com/tickets/season-ticket-members) receives.
The envelope has been pushed with innovative ideas such as, for the inaugural season in Las Vegas, the tickets came in a box with an LED display of Allegiant Stadium and the field. Other box sets in the past have included a treasure chest, light up jersey numbers of Raiders' Hall of Famers and last season, a replica of a book with a page on each great Raiders quarterback.
"It's always about giving back to the fans," Mark Davis told Raiders.com.
Davis stated as long as he's the majority owner of the team, paper tickets and gameday magazines will be released to give fans the fullest experience possible.
The brains behind the boxes have been Rebecca Finlay and Cami Bennett, the vice president and director of the Brand & Creative team, respectively.
Their initial plan for 2026 was to release another replica book on great Raiders running backs of the past.
But that wasn't in the cards.
"We showed him the sample and he basically said, 'You guys are so good at coming up with new ideas, I want us to come up with a new idea every year," Bennett said.
"He pushes us to find ways to raise the bar and challenge ourselves," added Finlay. "Our creative team always looks forward to working on this project - and we're already thinking about ideas."