Liverpool's valuation under FSG has soared in recent years, with the club now ranked the fourth most-valuable in the world, only behind three other rivals.
Tom Werner, Chairman of Liverpool, Michael Gordon, President of Fenway Sports Group and John Henry, Principle Owner of Liverpool and his wife Linda Pizzuti Henry pose for a photograph with the Premier League trophy, as Liverpool are crowned the Champions of the Premier League for the 2024/25 Season, following the Premier League match between Liverpool FC and Crystal Palace FC
FSG is open to selling a stake in Liverpool as talks continue over a 30 percent sale(Image: (Photo by Carl Recine/Getty Images))
Liverpool is at a crossroads for a potential new era, as Fenway Sports Group (FSG) looks set to sell a significant minority stake in the club to new investors.
Links emerged in the past month surrounding talks over a deal, with a consortium led by British entrepreneur Amit Bhatia, and backed by the Mittal Family's steel dynasty in India, pushing to land a stake.
Over time, the consortium has grown further, with Amazon founder and fourth-richest man in the world Jeff Bezos joining the group to take his first plunge into the world of sports investment.
He has also been joined by another high-profile investor, Eduardo Saverin, the co-founder of Facebook who is also worth billions of dollars.
That group of investors is closing in on a deal to land roughly one-third of Liverpool from FSG, which isn't enough for a controlling stake, but it does give them a starting point.
That starting point is believed to be gearing up for a full takeover in years to come, as reports claimed that the Bhatia-led consortium is considering a move to land all of FSG's stakes in the future.
For now, though, the deal will remain around 30 per cent of the stake, with the investment set to come just short of $2 billion overall for the group.
It's a significant sum, one that values Liverpool at $6 billion, which isn't far from the true valuation the club has been given by Forbes' valuation guide.
Jeff Bezos, the founder of Amazon.
Jeff Bezos, the founder of Amazon.(Image: Benjamin Girette/Bloomberg via Getty Images)
Forbes estimates Liverpool to be worth $6.2 billion, which was last calculated in May 2026, which isn't far off the valuation that both the consortium and FSG appears to value the deal at.
That would make the Reds the fourth-most valuable club in world soccer, with only Manchester United, Barcelona, and Real Madrid valued higher.
It's a huge increase on the rough $400 million that FSG spent to buy Liverpool from Hicks and Gillett back in 2010, showing not only where the owners have taken the club to in recent years, but also the rising tide of soccer clubs and money in the game.
The reason for the investment from the consortium at this stage is unclear, as teams appear to be hitting a ceiling in terms of the valuations and money available to those at the top.
One key way that could change is due to an increase in revenue, which Liverpool raised $911 million of in the most recent accounts, but there is a sense that inefficiencies still remain in the system compared to the valuations of American franchises.
Areas such as ticketing are viewed as under-priced by some in the market, though that brings plenty of controversy surrounding such a move to raise it in the UK.
What comes next for Liverpool, FSG, and the new investors is unclear. But either way, it's one that seems to be moving ahead with a huge valuation set on the club.