Liverpool is set for new investment from a consortium that includes Amazon founder Jeff Bezos, with it being revealed just how much of an impact it would make to transfer business
PARIS, FRANCE - JUNE 17: U.S. Founder of Amazon and Blue Origin, Jeff Bezos attends the Viva Technology show at Parc des Expositions on June 17, 2026 in Paris, France. VivaTech, the biggest tech show in Europe but also in a unique digital format, for 4 days of reconnection and relaunch thanks to innovation. The event brings together startups, CEOs, investors, tech leaders and all of the digital transformation players who are shaping the future of the Internet. The annual technology conference, also known as VivaTech, was founded in 2016 by Publicis Groupe and Groupe Les Echos and is dedicated to promoting innovation and startups. (Photo by Chesnot/Getty Images)
Liverpool is on the verge of a new era, as owners Fenway Sports Group (FSG) prepares to sell 30 per cent of its stake to a consortium as a source of new investment.
That consortium is led by British entrepreneur Amit Bhatia and his father-in-law Lakshmi Mittal, but there are other famous names involved in the deal as well. The investors include Eduardo Saverin, the co-founder of Facebook, as well as the founder of Amazon and the fourth-richest man in the world, Jeff Bezos.
With net worths that soar well into the billions, it could be one of the wealthiest consortiums made up of individuals that have moved into sports investment.
Naturally, with such an influx of cash, fans are left wondering whether Liverpool will be able to afford more business on the transfer front to help Andoni Iraola.
While that would certainly be the hope, the reality is much different for the Reds, as explained by finance expert Stefan Borson, who spoke to TalkSPORT about the situation.
He said: "FSG has done an amazing job since buying Liverpool. From a business perspective, they have done almost everything well. I think it is a precursor to a full exit.
"Jeff Bezos is only part of the consortium, but it is a consortium of a number of multi-billionaires and some of the richest people in the world.
Executive Chairman of Amazon Jeff Bezos attends the 11th Breakthrough Prize ceremony at Barker Hangar in Santa Monica, California
Jeff Bezos is set to be part of an investment group at Liverpool(Image: (Photo by MICHAEL TRAN/AFP via Getty Images) )
"Liverpool is already in the world of huge net worths, so in reality very little will probably change in how much it can spend. It is the nature of all the top clubs to become more commercialized, even if their fans don't like it."
With the way that the Premier League is currently run, having rich owners doesn't instantly mean success and an ability to spend in the transfer window.
As the likes of Newcastle and Aston Villa have found out, the important thing is finding a way to maximize the amount that can be spent through the current rules.
Heading into the new campaign, there are a new set of Premier League rules called Squad Cost Ratio (SCR), which measures the amount spent on a squad against the revenue that is brought in.
This is similar to UEFA's rules around squad costs, which means that only a certain percentage of revenue can be spent on the team overall, so lifting that threshold with more revenue is the best way to spend more.
At that point, investors can decide to be as ambitious as they like, plugging the shortfall overall, but it means that Liverpool won't suddenly have an infinite pot of cash that can suddenly be drawn from.
Instead, the slow and steady work to continue pushing towards the top will have to continue, whether that is under FSG or any other ownership.