August 12 – Barcelona have added Google to their commercial roster in a wide-ranging technology partnership that will see Gemini become the club’s Official Consumer AI Partner and Pixel its Official Mobile Phone Partner.
The agreement brings two of Google’s flagship products into the Barca’s sponsorship portfolio. Gemini will be used to give supporters AI-powered analysis of matches and tactics, while Barcelona also plans more experimental uses around matchdays by using AI to emulate its Camp Nou experience for its international fans unable to attend in-person.
Google Pixel, meanwhile, will be used to produce exclusive behind-the-scenes content featuring Barcelona’s men’s and women’s first teams. Supporters will also be offered Barça-themed options to personalise their devices.
Esther Marinas, Marketing Director at Google, said: “By bringing together Google Pixel’s hardware and Google Gemini’s capabilities, we want to reimagine what a sports partnership can be. Together with FC Barcelona incredible global fanbase, we will enhance how they capture, analyse, and celebrate the game we all love – making the matchday experience more personal, creative, and accessible for everyone.”
Marc Bruix, Global Sponsorships Director at FC Barcelona, said: “This collaboration is unique, bringing together cutting-edge technology and a passion for football. Together, we will offer our fans new ways to connect with the Club, from exclusive digital content captured with Pixel to new AI-powered perspectives through Gemini. This partnership will bring fans closer to the action than ever before.”
Contact the writer of this story, Harry Ewing, at harry.ewing@insideworldfootball.com