August 18 – Liverpool have expanded their partnership with Google, adding Gemini as the club’s Official Consumer AI Partner while extending Google Pixel’s existing mobile phone deal.
The long-term agreement gives Google two positions within Liverpool’s commercial roster and follows a similar move with Barcelona earlier this month, where Gemini and Pixel were also brought together under a single football partnership.
At Liverpool, Gemini will be pitched around matchday planning and club information, with integration into Google Maps and Gmail giving supporters a new way to organise away trips, find places to watch matches and access football-related information.
Pixel, meanwhile, will remain Liverpool’s Official Mobile Phone Partner, continuing a relationship which began in 2023.
The club says its Pixel-branded online content generated more than 13 million views and half a million engagements across Liverpool Women’s platforms during the 2025/26 season, while campaigns produced with Google over the past three years have passed one billion video views.
Club captain Virgil van Dijk used a Pixel phone following Liverpool’s late winner at Nottingham Forest in 2024 and Mohamed Salah took a selfie using it in front of the Kop after the club secured its 20th league title.
Liverpool chief commercial officer Ben Latty said: “We are delighted to extend our partnership with Google Pixel and expand our collaboration with the introduction of Google Gemini. Our partnership with Pixel has always been built on a shared commitment to innovation, creativity and bringing supporters closer to the club.
“The addition of Google Gemini marks an exciting new chapter and reflects our shared ambition to explore emerging technologies that can enhance how we create, connect and engage with our global fanbase.
“Together, Google Pixel and Google Gemini will help us continue to push boundaries, tell stories in new ways and build on the incredible work we’ve already achieved across both the men’s and women’s game.”
Eileen Mannion, Vice President of Marketing at Google, said: “By expanding our collaboration to include Google Gemini’s advanced agentic capabilities, fans can access a proactive personal assistant for seamless matchday planning and dive deeper than ever before into match and club insights.”
Liverpool raise the curtain on the new season with a visit to St James’s Park on Sunday afternoon to face Newcastle United. After an utterly underwhelming title defence by the Reds last season, a new era under Andoni Iraola begins.
Contact the writer of this story, Harry Ewing, at harry.ewing@insideworldfootball.com