**Angus Kinnear did the rounds yesterday — BBC Radio Merseyside and Toffee TV both had time with him — and most of the coverage, ours included, understandably zeroed in on the right-back non-arrival and the TFG “failure” verdict on last season.**
Four other lines from the same conversations emerged too.
Kinnear told Toffee TV that Everton’s turnover has grown to around £265m, up from a position in the bottom third of Premier League clubs when he took over to what he now claims is the top third.
It’s a bold claim, and not an uncontested one — matching Newcastle or Villa’s income would require a leap most estimates don’t currently support, and matchday plus events revenue at the Hill Dickinson Stadium is still relatively new.
This feels worth treating as Kinnear’s own view rather than an independently verified figure, but it’s an interesting one that has stirred up plenty of debate over his maths. But, to be fair, his message was one we already knew … that the move will, in the long term, generate a huge increase in revenue.
Asked about how recruitment actually works, Kinnear rejected the idea that Everton operate the kind of structure where players are signed and simply handed to the manager.
He described it instead as a collaboration between the data and recruitment teams and Moyes, with fit — technical, tactical and character — assessed jointly before any deal proceeds.
It was a direct response to the running fan narrative that Moyes has limited input over transfers, and it’s a claim borne of the scrutiny given to some of this summer’s more debatable additions.
Kinnear indicated Everton won’t be “blowing the doors off” for one big-money signing this window, favouring the club’s established range — deals in the region of £25m or under — over a single statement purchase that could ultimately not work out.
He also referenced a “healthy tension” on the transfer committee between developing younger players and buying for immediate first-team impact, which felt like a fairly candid admission that there’s internal disagreement over recruitment strategy rather than a settled plan being executed and on schedule.
On the non-matchday use of the Hill Dickinson Stadium — concerts, the Magic Weekend rugby fixture, and other large-scale events — Kinnear said the money generated is intended to strengthen the first team rather than be absorbed elsewhere in the business.
Given Everton’s Magic Weekend hosting earlier in the summer and further events planned, it’s a funding stream worth tracking as recurring rather than a one-off.
None of these four points changes the overall picture from yesterday — Everton still don’t have a right-back for Palace, and TFG still regard last season as a failure.
But the revenue comment, in particular, looks like it has legs as a story all of its own, especially with fans already contesting the numbers.
For the latest on Everton’s business before deadline day, follow our [live transfer tracker.](https://readeverton.com/everton-2026-summer-transfer-tracker-every-deal-live/)