Premier League shirts will carry a whole different look for the first time in over two decades this season.
The front-of-shirt ban on gambling sponsors in England's top-flight is effective from 2026/27, that is affected nearly half of the teams.
Chris Wood of Nottingham Forest looks on during the pre-season friendly match between Nottingham Forest and Stade Brestois 29 at the City Ground on August 16, 2026 in Nottingham, England3
Chris Wood of Nottingham Forest looks on during the pre-season friendly match between Nottingham Forest and Stade Brestois 29 at the City Ground on August 16, 2026 in Nottingham, England
Eight clubs were forced to ditch gambling companies' logos that were emblazoned on their shirts last campaign.
The voluntary ban was passed by Premier League clubs in April 2023, but the sponsor shake-up has taken until the summer to take hold.
Fulham opened up the floodgates for betting firms to adorn the front of Premier League shirts in the 2002/03 season.
However, over 20 years later, the new rules have seen several teams scrambling to secure new sponsors on the eve of a new campaign.
Which teams are still without a front-of-shirt sponsor?
Nottingham Forest played in pre-season without a front-of-shirt sponsor after removing the Bally’s logo that appeared last year.
Oliver Glasner's men have now agreed a deal with Global financial services platform Marex, but Chelsea are still without a main sponsor.
The Blues believe the value remains around £50million, and with no partner as of yet willing to meet that, they will enter another season with an empty space in the middle of their kits.
talkSPORT host and Chelsea fan Andy Jacobs claimed: "Surely getting £20m a year is better than nothing. And because they wanted 40 or 50 and each year they don't get it, they're losing that money!"
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Asked about the economics of such a stance, Football Finance Expert Kieran Maguire referenced the increase in sponsored training kits and shirt sleeves.
Morgan Rogers of Chelsea celebrates scoring his teams first goal with teammate Maxence Lacroix during the pre-season friendly match between Chelsea and Real Sociedad at Stamford Bridge3
Morgan Rogers of Chelsea celebrates scoring his teams first goal with teammate Maxence Lacroix during the pre-season friendly match between Chelsea and Real Sociedad at Stamford Bridge
Premier League shirt sponsors 26/27
Food and Drink
Newcastle
Leeds
Airline
Finance
Liverpool
Tottenham
Everton
Coventry City
Brighton
Nottingham Forest
Insurance
Bournemouth
Technology
Manchester United
Fulham
Ipswich Town
Crystal Palace
Recruitment
Brentford
Tourism
Aston Villa
N/A
Chelsea
Sunderland
He told Hawksbee & Jacobs: "I think there is an issue in terms of the front of the shirt because we've got the start of the voluntary ban coming in this season, which prohibits gambling sponsors.
"But I believe Forest have signed up with a sponsor in the last 90 minutes or so. So it only leaves Chelsea and Sunderland."
Crystal Palace and Fulham have switched from gambling to technology and AI, to join Ipswich and Manchester United in the tech sponsorship industry this season.
Man United exploit Premier League loophole
The Red Devils have already announced a multi-year sponsorship deal worth £20m per season with Betway to sponsor their training kit.
Maguire added: "What has happened as a result of the ban on gambling on the front of shirt, we've seen the value of shirt sleeve deals go up, and we've seen the value of training deals go up.
Bryan Mbeumo of Manchester United in action during a training session at Carton Hotel Blanchardstown on August 11, 2026 in Dublin, Ireland.3
United have confirmed their new sponsorship deal with Betway ahead of the 2026/27 season
"And Manchester United have got a very spectacular one, which they signed off with again in the last few weeks.
"So there still is money to be made.
"Chelsea are adamant that they're not going to sell the club cheap, and they're looking for a long-term partner.
That has not been matched by the willingness of other parties to sign a long-term deal. So that's why we've got this bit of a standoff at present.
"They could have signed a £20m pound one-year deal.
"It's Chelsea, they're a global brand, they're regularly playing in the Champions League, they played in the Club World Cup and so on.
"All of these things should have been a positive. And it does make you scratch your head as to why they've effectively just thrown money down the drain."