LIVERPOOL, ENGLAND - Wednesday, August 5, 2026: This Is Anfield... new branding on display at Anfield ahead of the 2026/27 season. (Photo by David Rawcliffe/Propaganda)
LIVERPOOL, ENGLAND - Wednesday, August 5, 2026: This Is Anfield... new branding on display at Anfield ahead of the 2026/27 season. (Photo by David Rawcliffe/Propaganda)
We’re on the eve of Liverpool returning to Premier League action, and with it the start of the 25th season of the This Is Anfield website covering the Reds.
It is, of course, a new era for Liverpool FC. Andoni Iraola becomes the 23rd permanent manager in the club’s history – the eighth since This Is Anfield started out in 2001 under Gerard Houllier‘s reign.
This Is Anfield began at a time when Nicolas Anelka was making his Reds’ debut and the internet was truly in its infancy; few ‘Premiership’ clubs had official websites, and Facebook, Twitter, YouTube, even MySpace were some years away from arriving.
Anfield: Tunnel, This Is Anfield sign (Alamy stock photo)
Anfield: Tunnel, This Is Anfield sign (Alamy stock photo)
Speaking of social media, we now have over five million followers, which is quite incredible and truly humbling for a fan-run enterprise that started life as a hobby between two friends a quarter of a century ago!
Nowadays, we’re a small business, a real-living wage accredited employer, and support causes in the local community that mean a lot to us, namely the Fans Supporting Foodbanks initiative, Homebaked co-operative, Zoe’s Place and Alder Hey Children’s Hospital.
Support This Is Anfield
Like what we do? Here are some ways you can support This Is Anfield and help grow our independent coverage of the club:
BECOME A PREMIUM MEMBER – £5 / month
BECOME A FAN ON FACEBOOK – 99p / month
DOWNLOAD OUR APP (It’s free!)
Did you know…? We were the first website, including official websites, in England to offer press conferences in full? We started doing so in 2015, before Sky Sports or LFCTV were doing so!
Our focus, though, is on written content; providing accurate news reporting, analysis that is both balanced and biased to the club we love, quotes in their entirety and context, and full coverage of LFC.
All this wouldn’t be possible without you visiting our website, following us on social media, and showing your support by either being a premium member or regular reader. We truly appreciate your support.
This season we’re delighted to be continuing our partnerships with FourFourTwo and FotMob, two of the best football brands out there.
As ever, we aim to continue to inform, entertain and keep you fully up to date about the Reds, while also educating and reminiscing about the club’s glorious history.
Season 2026/27 promises to be a hugely intriguing time for Liverpool FC. We’ll be with you every step of the way and we’re looking forward to sharing it all with you.
Our mission statement
'This Is Anfield' branding on players tunnel
'This Is Anfield' branding on players tunnel
This Is Anfield aims to provide the most comprehensive coverage of Liverpool Football Club online, via our website, App, YouTube and social media.
To achieve this, every piece of content we publish seeks to engage the visitor by being informative, entertaining and/or interesting.
Our coverage should be unashamedly biased towards Liverpool FC, providing a fan perspective where relevant, and championing the club we support and the city as a whole.
Ultimately, we wish to provide a professional output for fan-produced media.
Football – Pre-Season – Liverpool USA Tour Day 3
CHICAGO, USA - Wednesday, July 22, 2026: Liverpool's Curtis Jones departs the team hotel for an afternoon training session in Chicago ahead of the start of the club's pre-season tour of America. The team play friendly games in Nashville, New York and Chicago as they prepare for the start of the new 2026/27 Premier League season. (Photo by David Rawcliffe/Propaganda)
Doak, Mateta, Le Bris collage
Doak, Mateta, Le Bris collage
Football – Pre-Season – Liverpool USA Tour Day 12
Football - Pre-Season - Liverpool USA Tour Day 12