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Steelers’ noted social media hater Mike Tomlin doing cringey TikToks for NBC brings back JuJu Smith-Schuster memories

Pittsburgh Steelers head coach Mike Tomlin leaves the field following an AFC Wild Card Round loss to the Houston Texans at Acrisure Stadium

Barry Reeger-Imagn Images

Mike Tomlin is “having a time of my life” after stepping away from his head coaching role for the Pittsburgh Steelers. Now that he no longer has any active-duty coaching responsibilities, Tomlin is enjoying his broadcasting role with NBC.

However, he recently went viral for his promo dance video for Football Night in America. The NFL head coach-turned premier studio analyst brought back memories of JuJu Smith-Schuster's TikTok dance videos from the COVID-19 era.

If you remember the #Steelers’ TikTok drama with JuJu Smith-Schuster in 2020, seeing Mike Tomlin doing this now is 10x funnier. 😂 https://t.co/upKhLMXg7X

— Ari Meirov (@MySportsUpdate) September 4, 2026

However, for those not following along with Tomlin and his displeasure with social media, the former Steelers head coach never really liked dancing, especially for social media.

Back in 2020, the Steelers' JuJu Smith-Schuster's pregame dancing rituals were a thing. Before a game against the Cincinnati Bengals, Smith followed his ritual and was seen dancing on the Bengals' logo.

When he was later asked about it, Tomlin said he would speak with the wide receiver professionally.

“I am aware of it and I do plan to talk to JuJu,” Tomlin said at that time. “But we’re professionals. I doubt any of those antics and things of that nature are legitimate motivating factors as you step into professional stadiums. But it’s about respect and so we’ll have a conversation.”

“But I understand it’s about the quality of play inside the white lines. I’m not seeking comfort or looking for excuses based on our recent performances on things that occur in pregame or things of that nature that are social media related,” he added.

However, fans on social media couldn’t resist pointing out the latest dance video. JuJu Smith-Schuster, now a free agent after being waived by the New York Giants, is eyeing a spot on his next team.

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