Liverpool have announced Turkish Airlines as their new front-of-shirt sponsor in a deal which sees the company take over from Standard Chartered in 2027/28.
The club’s deal with Standard Chartered was due to expire at the end of the season, with Liverpool’s commercial team exploring opportunities for a replacement.
Liverpool have now announced a partnership with Turkish Airlines, which will replace Standard Chartered as main club partner and front-of-shirt sponsor.
This Is Anfield understands is a five-year deal worth a Premier League record £60 million a year, with their previous terms worth £50 million a year.
Liverpool’s Turkish Airlines deal breaks Premier League record
LIVERPOOL, ENGLAND - Sunday, August 16, 2026: Liverpool's players form a pre-match huddle before a pre-season friendly match between Liverpool FC and Como 1907 at Anfield. (Photo by David Rawcliffe/Propaganda)
LIVERPOOL, ENGLAND - Sunday, August 16, 2026: Liverpool's players form a pre-match huddle before a pre-season friendly match between Liverpool FC and Como 1907 at Anfield. (Photo by David Rawcliffe/Propaganda)
Arsenal recently renewed their agreement with Emirates which is worth £70 million a year, but their deal also includes stadium naming rights and training kits.
Brighton (Amex), Newcastle (KNOX Hydrate) and Man City (Etihad Airways) have similar deals which are more lucrative but also include stadium or training ground naming rights.
The Turkish flag carrier’s logo will feature prominently on the front of the men’s, women’s and academy shirts from the start of the 2027/27 season.
Standard Chartered will remain a global partner having been Liverpool’s front-of-shirt sponsor since 2010.
IPSWICH, ENGLAND - Friday, September 4, 2026: Liverpool's Alexander Isak celebrates with team-mate Cody Gakpo after scoring the second goal during the FA Premier League match between Ipswich Town FC and Liverpool FC at Portman Road. (Photo by David Rawcliffe/Propaganda)
IPSWICH, ENGLAND - Friday, September 4, 2026: Liverpool's Alexander Isak celebrates with team-mate Cody Gakpo after scoring the second goal during the FA Premier League match between Ipswich Town FC and Liverpool FC at Portman Road. (Photo by David Rawcliffe/Propaganda)
Turkish Airlines are set to be the sixth front-of-shirt sponsor in the club’s history, following previous partnerships with Hitachi (1979-1982), Crown Paints (1982-1988), Candy (1988-1992), Carlsberg (1992-2010) and Standard Chartered (2010-2027).
Speaking on the announcement of the deal, Liverpool’s chief commercial officer Ben Latty described it as a “milestone.”
“The front of the Liverpool shirt holds a special place in the history of our club,” Latty said.
“Turkish Airlines is a globally recognised organisation with an extensive international network, and we look forward to beginning our partnership and building a strong relationship together, with already strong foundations built from those special memories back in 2005.
“This announcement also provides an opportunity to recognise the extraordinary contribution Standard Chartered has made to Liverpool FC over the past 17 years.
“They have been an important part of our journey through an exceptional period in the club’s history, and we are delighted that Standard Chartered will remain part of the Liverpool FC family as a global partner from June 2027.
“As we prepare for this transition, we look forward to this new season and welcoming Turkish Airlines as our main club partner from June 2027.”
Liverpool’s shirt-sleeve sponsorship deal with Expedia is also set to expire at the end of 2026/27.
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Barcola Q&A FI
Football – FA Premier League – Newcastle United FC v Liverpool FC
NEWCASTLE-UPON-TYNE, ENGLAND - Saturday, August 22, 2026: Liverpool's Dominik Szoboszlai during the FA Premier League match between Newcastle United FC and Liverpool FC at St James' Park. The game ended in a 2-2 draw. (Photo by David Rawcliffe/Propaganda)
Iraola, Kop collage
Iraola, Kop collage