ADWEEK's 2027 NFL Super Bowl ad tracker. NFL Super Bowl Logo, ADWEEK Illustration
Disney has already scored big for the 2027 Super Bowl, selling out ads that may have fetched up to $10 million. And ADWEEK is bringing them all to you here.
Regarding Super Bowl LXI, airing live on Valentine’s Day, Feb. 14, 2027, from SoFi Stadium, the company said in August that it had 58 brands across 34 distinct categories lined up for the game, including financial services, candy, personal care, and software.
Ahead of the company’s upfront in May, Disney ads leader Rita Ferro told ADWEEK that Disney was looking for a diverse slate of advertisers to join it in Super Bowl 61. With that in mind, the company announced that it was bringing “one of the broadest advertiser and category mixes in Super Bowl history,” with nine brands making Super Bowl debuts.
The Mouse House is also looking to make the Super Bowl a yearlong celebration, with brands taking on a variety of sponsorship opportunities, including innovative integrations and custom content across the NFL’s biggest moments, as well as Super Bowl week activations and its ESPN Beach celebration.
See the latest Super Bowl ads and updates below:
Disney is doing its touchdown dance as it announced its first Super Bowl in about two decades.
The Mouse House will host Super Bowl 61 on Feb. 14, 2027, and the company released a video following Super Bowl 60 promoting the game.
Cutwater Spirits is raising a glass ... or a canned cocktail ... to Super Bowl 61.
The canned cocktail brand is back in the Big Game, announcing in August that it will air a national ad during the 2027 Super Bowl. With the ad, the company will look to bring "one of the fastest-growing brands in alcohol to one of the biggest stages in sports and entertainment."
The Anheuser-Busch InBev brand last advertised in the Super Bowl in 2022, with its "Here's to the Lazy Ones" ad. The company also ran a regional Super Bowl ad in 2021.
Waymo is set to have its first Super Bowl commercial in 2027; however, details are under wraps for now. Waymo did not immediately share details with ADWEEK.
Waymo is owned by Google parent company Alphabet Inc., which is no stranger to airing spots in the Big Game. For the 2026 Super Bowl, Google aired a 60-second spot touting Gemini, its generative AI assistant.
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