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Oct 24, 2025; Los Angeles, California, USA; Los Angeles Chargers quarterback Justin Herbert (left) and girlfriend Madison Beer attend the game between the Minnesota Timberwolves and the Los Angeles Lakers at Crypto.com Arena. Mandatory Credit: Kirby Lee-Imagn Images Credit: IMAGN IMAGES via Reuters Connect (Reuters)
Madison Beer was at SoFi Stadium on Sunday as the Los Angeles Chargers took on the Arizona Cardinals. Beer was there to watch her fiancé Justin Herbert play quarterback. While the Chargers scored on their first drive, they went into halftime trailing by six.
The CBS broadcast showed Beer during the game and then the official SportsCenter X account posted that clip with a heart emoji. CBS also went to Beer who was dancing to celebrate Herbert’s first touchdown pass of the season later in the game.
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Madison Beer approves. #nfl
📺 CBS & Paramount+ pic.twitter.com/F1RbKXfONk
— NFL on CBS 🏈 (@NFLonCBS) September 13, 2026
The official NFL account also posted that clip.
None of this should come as a surprise since the NFL has a new content campaign this year where they’re trying to “highlight our players and the people who are part of their journey” because that type of thing “resonated strongly with women and young fans.” That’s why so many quarterbacks and their girlfriends were spotted canoodling at training camp this summer.
So whenever Justin Herbert does anything this season, expect to see Beer. Will people complain about it the way they did when Taylor Swift started getting on television for less than a minute during every Chiefs game? Only time will tell.
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Madison Beer supporting Justin Herbert ❤️
(📺 CBS) pic.twitter.com/lK7wWfd5A8
— SportsCenter (@SportsCenter) September 13, 2026
Beer wasn’t there alone. She was there with fellow singer Parker Winston, who is dating her boyfriend, Ryan Beer. Winston, who was called “New York City’s rising ‘It’ girl” last year, also posted a few pictures on Instagram.