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**MELBOURNE**—The 2026 NFL Melbourne Game featuring the San Francisco 49ers versus Los Angeles Rams on Netflix averaged 18.5 million viewers in the U.S. according to Nielsen Big Data + Panel.
Viewership peaked at 21.3 million viewers in the U.S. between 9:30-9:45 p.m. ET. That means the game ranks among the top three most-streamed Thursday primetime NFL games.
49ers-Rams averaged 4.0 million viewers among P18-34, the highest non-Christmas streaming delivery for an NFL regular season game. Netflix now holds the top four highest-rated regular season NFL games among A18-34, including Christmas.
Globally, the matchup drew 21.7 million viewers, with fans from over 200 countries and territories tuning in for the first-ever NFL regular season game played in Australia.
49ers-Rams garnered over 14.5 million engagements across Netflix and NFL social channels.
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In Australia, 49ers-Rams was the most-watched NFL game ever in the country.
Official attendance for 49ers-Rams was 100,021 at the Melbourne Cricket Ground, ranking as the seventh-most attended regular season game in NFL history.
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Source: Nielsen Big Data + Panel plus 1st party data from Netflix.