15th September 2026
September 15 – Manchester City have extended their partnership with experience-management company Qualtrics, widening a relationship which started with fan surveys into something tied closely to the commercial growth of the expanding Etihad Campus. Qualtrics has been City’s Official Experience Management Software Partner since 2021, providing the technology used to collect and analyse feedback from supporters across matchdays, ticketing, hospitality and other parts of the club.
No length or value has been disclosed for the new agreement.