The Brisbane Bullets are proud to announce a new partnership with NBA 2K, bringing together two brands united by a shared passion for basketball and commitment to entertainment.
As the world's leading basketball video game franchise, NBA 2K has become synonymous with the sport, connecting millions of players and fans across the globe.
Combined with the Brisbane Bullets' role as South East Queensland's premier professional basketball club, the partnership creates a unique platform to celebrate basketball on and off the court.
Throughout the Hungry Jack's NBL27 season, NBA 2K27 will be playable at the pre-game Funzone, giving fans the chance to experience the latest iteration of the game, before tip-off.
They will also reward supporters throughout the season with a seat upgrade at every Brisbane Entertainment Centre home game. A selection of lucky fans will also receive codes for the highly anticipated NBA 2K27.
"We are thrilled to welcome NBA 2K as an official partner of the Brisbane Bullets," General Manager – Commercial, Brandon Matukas, said.
"NBA 2K is a brand that has become part of basketball culture worldwide. Partnering with them is a natural fit for our club because we share a commitment to engaging fans and growing the game.
"We know that basketball brings people together and this partnership allows us to create even more memorable experiences for our members and supporters throughout the NBL27 season."