The incoming Los Angeles Lakers ownership group led by Joshua Kushner and Bob Iger is not planning a rapid increase in ticket prices, according to Dan Woike of The Athletic.
Instead, the group reportedly wants to gain greater control over tickets held by outside brokers and boost revenue by cutting middlemen out of the resale process.
This strategy would allow the franchise to capture more of the revenue that currently goes to third-party brokers reselling high-demand tickets at marked-up prices.
Lakers want to take greater control of ticket revenue
A recent investor presentation reportedly showed the Lakers potentially increasing their average ticket price from around $217 to $361.
However, a source familiar with the deal told the Los Angeles Times that the $361 figure was intended to illustrate potential revenue from reclaiming broker-controlled inventory, rather than signal an immediate price hike.
Credit FIBA
The Lakers had already announced significant ticket-price increases for the 2026-27 season in February, months before Mark Walter agreed to sell control of the franchise to the Kushner-Iger group.
No ticket-price increases have been announced for seasons beyond 2026-27, as the new ownership group evaluates broader long-term operational and business strategies.
Kushner and Iger agreed in August to purchase the controlling stake in the Lakers from Walter at a $12.5 billion valuation, although the transaction still requires NBA approval and formal ratification by the league's Board of Governors.
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