The Los Angeles Lakers' new ownership group, led by Joshua Kushner and Bob Iger, expects the franchise's valuation to nearly triple over the next 10 years, reaching $30 billion.
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The Los Angeles Lakers' new ownership group is reportedly planning for a dramatic increase in the franchise's value over the next decade.
According to The Wall Street Journal, a group led by Joshua Kushner and former Disney CEO Bob Iger has told prospective investors that the Lakers could be worth at least $30 billion within 10 years.
The projection comes after the group recently agreed to purchase the franchise from Mark Walter at a valuation of approximately $12.5 billion.
Under more optimistic assumptions, the presentation reportedly outlined a scenario in which the Lakers' valuation could eventually climb as high as $62 billion.
Lakers revenue projected to more than double
Josh Kushner
Josh Kushner
Josh Kushner
The Lakers are expected to generate around $681 million in revenue in 2026, with ticket sales and media rights providing the largest portions of the team's income.
The buyers believe annual revenue could rise to at least $1.6 billion by the end of 2037.
Adjusted earnings before interest, taxes, depreciation and amortization are also projected to increase significantly, from an estimated $129 million to more than $589 million over the same period.
The plan reportedly assumes continued growth in national and local media rights, international expansion and additional commercial opportunities around one of the NBA's most recognizable brands.
According to the presentation, the group expects television and streaming rights to double in value over the next decade.
Ticket prices and sponsorships among growth areas
The ownership group has also identified around $150 million in potential additional annual revenue by 2028.
One part of the plan involves reclaiming approximately 6,000 season tickets currently held by brokers and making more of those seats available for individual games.
The presentation estimates that such a move could increase the Lakers' average single-game ticket price from $217 to $361.
Another $40 million to $75 million could reportedly come from new sponsorship opportunities, while the group believes at least $20 million could be saved through operating efficiencies.
The NBA agreed to new national media-rights deals worth approximately $77 billion over 11 years in 2024, significantly increasing the amount of media revenue distributed across the league.
The Lakers' new investors are reportedly betting that the value of those rights will continue growing when the agreements eventually come up for renewal.
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