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September 22 – Chelsea have extended their partnership with online trading platform TMGM for a fourth year, expanding their relationship beyond Asia-Pacific and into the Middle East.
TMGM has been Chelsea’s Official Online Forex and CFD Trading Partner in the Asia-Pacific region since 2023, using the deal across matchday branding, digital content, hospitality and supporter events.
No financial terms have been disclosed.
The extension follows a busy third year of the partnership. TMGM branding appeared on the back of Chelsea’s men’s shirts during the 2026 FA Cup all the way up until the final, the first time the club had carried a sponsor in that position, before the company joined Chelsea’s Asia-Pacific pre-season tour as an official partner.
The fourth year will take much of that model into a wider territory. TMGM will receive visibility around Chelsea home fixtures alongside player and legends content, regional digital campaigns and further hospitality and behind-the-scenes access.
A China-focused performance series is also apparently in the works, while its ‘Famous CFC’ programme will continue in ‘selected markets’ which are yet to be announced.
“Over three years, our relationship with Chelsea FC has evolved from regional activations to high-profile moments, including visibility on the club’s FA Cup shirts and its Asia-Pacific tour,” said TMGM. “Entering our fourth year and extending into the Middle East creates opportunities to connect with more audiences through experiences that reflect the ambition of both organisations.”
Chelsea Football Club said: “TMGM has focused on bringing its clients and our supporters closer to the club through digital-first content and in-person events across Asia-Pacific to great effect. We are pleased to extend the partnership into a fourth year and look forward to building on its momentum across the region and also the Middle East.”
Contact the writer of this story, Harry Ewing, at harry.ewing@insideworldfootball.com