Feb 2, 2026; San Jose, CA, USA; NFL Commissioner Roger Goodell speaks to the media at San Jose Convention Center. Mandatory Credit: Kirby Lee-Imagn Images
"This Is Stealing Money" NFL Fines Superstar $15,000 For Pretending To Drink Juice, Fans In Shock 1
The NFL is seeing many of their fans disappointed with a recent decision that left a Superstar with a $15,000 indebtedness. The news of the fine was reported on Thursday morning and fans thought it was satire… at first. The motion of drinking a beverage after big play resulted in a massive fine from the league.
Here are the details.
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Feb 8, 2026; Santa Clara, CA, USA; NFL commissioner Roger Goodell looks on before Super Bowl LX between the Seattle Seahawks and the New England Patriots at Levi's Stadium. Mandatory Credit: Mark J. Rebilas-Imagn ImagesFeb 8, 2026; Santa Clara, CA, USA; NFL commissioner Roger Goodell looks on before Super Bowl LX between the Seattle Seahawks and the New England Patriots at Levi's Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images
Feb 8, 2026; Santa Clara, CA, USA; NFL commissioner Roger Goodell looks on before Super Bowl LX between the Seattle Seahawks and the New England Patriots at Levi’s Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images
NFL Fans Can’t Believe Latest Fine To Superstar Player
Kyle Juszczyk has been doing his “Juice” celebration for years, but apparently the NFL has finally had enough of it.
The 49ers fullback was fined $14,926 for his touchdown celebration during Sunday’s 35-13 win over the Dolphins. Juszczyk pretended to chug a drink after scoring, a celebration he has used throughout his career because of his “Juice” nickname. The NFL, however, viewed it differently and called it an “offensive demonstration.”
In the fine letter, the league told Juszczyk that his “imitation of chugging a beer” could reasonably be considered in poor taste. The funny part is that Juszczyk says he doesn’t even drink beer and he has already appealed the fine.
NFL fined 49ers fullback Kyle Juszczyk $14,926 for engaging in an offensive demonstration Sunday vs. Miami. “Your imitation of chugging a beer constituted an offensive demonstration and could reasonably be construed as being in poor taste,” the NFL wrote in its fine letter.… pic.twitter.com/0ERUN30MN8
— Adam Schefter (@AdamSchefter) September 24, 2026
Of course, fans immediately reacted to this news:
this is stealing money … literally
I’m just going to go out on a limb here… For a guy whose nickname is Juice, could it not be “reasonably construed” that he is drinking… stay with me here… Juice?
this isn’t satire?
As a PATRIOT I can’t stand the NFL and their lawyerly establishment CYA decision making. As a Cowboys fan I hate the 9ers. I’m rooting for an outcome where everyone here loses, but I wanna go on record saying I’m PRO beer-chugging.
The NFL shoves alcohol down our throats but god forbid a player gestures drinking.
Sep 28, 2025; Santa Clara, California, USA; San Francisco 49ers fullback Kyle Juszczyk (44) runs the ball during the first half against the Jacksonville Jaguars at Levi's Stadium. Mandatory Credit: Kyle Terada-Imagn ImagesSep 28, 2025; Santa Clara, California, USA; San Francisco 49ers fullback Kyle Juszczyk (44) runs the ball during the first half against the Jacksonville Jaguars at Levi's Stadium. Mandatory Credit: Kyle Terada-Imagn Images
Sep 28, 2025; Santa Clara, California, USA; San Francisco 49ers fullback Kyle Juszczyk (44) runs the ball during the first half against the Jacksonville Jaguars at Levi’s Stadium. Mandatory Credit: Kyle Terada-Imagn Images
This also wasn’t some new celebration Juszczyk suddenly pulled out on Sunday. He has been doing the same gesture for much of his NFL career, and this is the first time he’s been fined for it. Juszczyk also received a $20,033 fine earlier this season for an unnecessary-roughness penalty in the 49ers’ Week 1 win over the Rams.