Major Erling Haaland legal battle begins with Man City star given just eight days to prepare for court
Erling Haaland has been handed a court date next week for an ongoing legal battle over an alleged marketing breach.
Following news that Manchester City have been found guilty of the majority of the 115 Premier League charges, the last thing star player Haaland wants to deal with right now is another legal battle.
But, it's now been revealed that he'll be doing just that in a matter of days after a hearing date has been set for his lawsuit against Norwegian Air Shuttle ASA.
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Following the World Cup, Haaland and his legal representatives filed a lawsuit against Norwegian Air Shuttle ASA, a Scandinavian airline.
The case related to the airline's use of Haaland's 'characteristics' while marketing flights for fans looking to attend the World Cup, where Haaland and Norway were performing far better than many had expected.
Norway reached the quarter-finals of the 2026 World Cup, their best-ever performance, ultimately losing to England, with Haaland scoring seven times throughout the tournament, tying with Jude Bellingham for third in the golden boot race.
In an email provided to Norwegian outlet VG, lawyer Thomas Hagen of the law firm Schjodt explained the legal dispute.
“We can confirm that we, on behalf of York Promotions Ltd. and Erling Braut Haaland, have filed a summons against Norwegian Air Shuttle ASA,” Hagen wrote.
“The case concerns Norwegian's unlawful exploitation of Haaland's characteristics in its marketing of airline tickets during the World Cup.”
Norwegian Air Shuttle ASA also confirmed to the outlet that it has received the legal complaint.
"It is true that we have received a lawsuit that we do not understand," Norwegian press officer Eivind Hammer Myhre told VG.
"We, like almost all of Norway, have been involved in cheering on the national team this summer through a few spontaneous posts based on trends in social media.
"It is a shame that the cheers have been met with lawsuits, but we hope for a reasonable dialogue so that we can also be allowed to cheer on our common sports heroes in the future."
Although it is not known exactly what marketing the dispute relates to, Norwegian have since removed post on social media showing Haaland's former ponytail hairstyle on one of their aircraft.
The hearing is set to take place on October 9 as a video call running from 10am to 11am.
This initial date is likely to involve a judge and legal representatives from both sides to prepare for a later trial.