Google has rolled out a new feature for UK search users. It lets readers flag preferred publications so they show up more often in results. For Everton supporters, that means the Liverpool ECHO can be marked as a trusted source for transfer news, injury updates and match coverage. The tool works two ways. Readers can use a button inside ECHO articles, or adjust the ‘Top Stories’ settings on Google Search directly.
Setting a Google preferred publication Everton fans already read regularly simply makes that coverage easier to find again. It’s a small change. Google isn’t altering how it ranks stories overall, only how results are personalised for each reader.
How to set the Liverpool ECHO as a preferred source
Getting the ECHO into that preferred list takes only a few seconds. When a Top Stories carousel appears for an Everton search, Google shows a small icon next to each outlet listed. Tapping that icon on the ECHO’s entry tells Google to prioritise that source more often for similar searches in future.
Readers don’t have to wait for a carousel to make the choice. Searching for Everton, or any Premier League story, and opening the ‘Top Stories’ settings lets supporters pick the ECHO from the list of outlets on offer. That preference should then carry across searches made on the same device and browser, as reported by the Liverpool ECHO.
Ensuring consistent Everton news coverage in Top Stories
The timing matters for supporters who want reliable coverage without hunting through unfamiliar outlets every time a transfer story or injury update breaks. Everton have had a steady run of news from Finch Farm this season. Prioritising a trusted source means that content is more likely to appear first in a search.
It also helps with consistency around match previews and reaction, an area where the ECHO has long been a reference point for fans following the club closely. Supporters catching up on the wider picture can read our recent Everton news and talking points review. The latest from the training ground features in these updates from Finch Farm training ground.
This setting doesn’t touch how Google’s algorithm ranks results for everyone else. It only affects how one reader’s own searches are personalised, based on the publication they’ve chosen to prioritise.
Timeline for UK rollout and reader settings updates
Google has confirmed the feature is live now for UK search users rather than being tested in a limited trial. No fixed end date has been attached to the rollout. Google hasn’t said whether the tool will extend beyond the UK market.
Supporters can change their choice at any time through the same settings menu. There’s no need to commit permanently to one outlet. For those wanting the ECHO’s coverage to keep showing up first, it’s worth revisiting those settings during busy spells such as international breaks or transfer windows, when a Google preferred publication Everton choice can save time tracking the club’s news.
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