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Each Premier League club's single greatest contribution to modern football

Jason Cundy on talkSPORT's Sports Bar in his Ange mask

The Premier League is finally back and talkSPORT can't wait.

First up, after a longer international break than normal, is Arsenal vs Leeds at 12:30pm live on talkSPORT.

Arsenal fans hold scarves aloft before their match against Tottenham Hotspur14

The Premier League is back and talkSPORT brings you live coverage of the first match since 20 September when Leeds travel to Arsenal

And to celebrate all that's whacky and wonderful about our beautiful game, talkSPORT.com has collated each club's best contribution to the modern Premier League.

Some are legitimate, others may be a tad tongue-in-cheek, but all of them are brilliant in their own special way, so let's dive right in.

AFC Bournemouth - Alphabetical rebrands

There has been little marketing innovation as clever as Dickie Dowsett, who forever changed how each club is ordered.

The former Cherries striker, who became its commercial manager after his retirement, changed their name from Bournemouth & Boscombe Athletic to AFC Bournemouth in 1971.

"I said to [then-manager] John Bond, if we call it AFC Bournemouth, then we will always be at the top of the list when they print the fixtures," Dowsett told historian Michael Dunne in his 2018 book.

Genius.

Arsenal - Fan TV culture

The traditional football media landscape has had a dramatic overhaul in content, with fans now having as much of a voice as pundits.

But before the Overlap could have a debate featuring supporters from every club, Robbie Lyle was the pioneer behind AFTV.

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The Arsenal channel, which was founded in 2012, has amassed over 1.69 billion views and created a blueprint copied by content creators.

Dharmesh Sheth the Sky Sports reporter speaks with Robbie Lyle, outside the Emirates Stadium in north London14

Lyle (right) popularised the raw post-match fan interview in England

Aston Villa - 'Father of The Football League'

Their ex-chairman, William McGregor, founded the world's first professional domestic league structure in 1888.

He wrote a letter to the owners of Blackburn Rovers, Bolton Wanderers, Preston North End and West Bromwich Albion, in which was the first outline of home and away fixtures and a league table.

"The McGregor letter is the start of Saturday at 3pm as we know it today," said Football League's ex-head of communications, John Nagle.

"It's the point at which professional football decides it has to get organised or be strangled at birth."

William McGregor's letter

“Every year it is becoming more and more difficult for football clubs of any standing to meet their friendly engagements and even arrange friendly matches. The consequence is that at the last moment, through cup-tie interference, clubs are compelled to take on teams who will not attract the public.

“I beg to tender the following suggestion as a means of getting over the difficulty: that ten or twelve of the most prominent clubs in England combine to arrange home-and-away fixtures each season, the said fixtures to be arranged at a friendly conference about the same time as the International Conference.

“This combination might be known as the Association Football Union, and could be managed by representative from each club. Of course, this is in no way to interfere with the National Association; even the suggested matches might be played under cup-tie rules. However, this is a detail.

“My object in writing to you at present is merely to draw your attention to the subject, and to suggest a friendly conference to discuss the matter more fully. I would take it as a favour if you would kindly think the matter over, and make whatever suggestions you deem necessary.

“I am only writing to the following – Blackburn Rovers, Bolton Wanderers, Preston North End, West Bromwich Albion, and Aston Villa, and would like to hear what other clubs you would suggest.”

Brentford - Use of analytics in football

It's the data-driven success story that has guided the Bees from the lower rungs of the EFL to fourth in the Premier League.

But in keeping with the philosophy of owner Matthew Benham, we promise not to refer to it as 'Moneyball', a label given to Billy Beane's recruitment method with the Oakland Athletics.

"I hate it," He said in response to Brentford being introduced as the 'Moneyball club' at the Matchbook Traders Conference in October 2015.

"It’s much misunderstood – people say: ‘Oh, Moneyball – these guys came along and applied stats to baseball.’ But of course baseball has been incredibly obsessed with stats for 100-plus years.

“Moneyball’s idea wasn’t about using any old statistics but statistics as an academic and scientific exercise to see what stats actually helped predicted things.

"The Moneyball label can be confusing because people think it is using any stats rather than trying to use them in a scientific way.”

Keith Andrews celebrates Brentford's win over Chelsea14

Brentford have beaten both Tottenham and Chelsea at home - winning both games 3-0

Brighton - Stadium pioneering

The Seagulls' own transfer model is the envy of many, but their commitment to the growth of the women's game is second to none.

Earlier this year, Brighton unveiled plans for Europe's first purpose-built women's football stadium instead of sharing the Amex.

It's a trailblazing decision that will have a knock-on effect in years to come, with club CEO Paul Barber previously telling talkSPORT: "We want to respect women's sport and, in particular, women's football, which we see as a great growth opportunity for the future."

Brighton's purpose-built women's stadium proposal14

Brighton have released images for their proposed first-of-its-kind new stadium

Chelsea - PSR loopholes

The Blues have helped prove the Premier League's current financial fair play rules are not fit for purpose in their current guise.

Todd Boehly's clever accounting tricks have helped Chelsea remain within the limits of financial regulations despite their lavish spending.

He did so through a process called amortisation, which spread out the cost of transfer fees over a longer period - such as eight-and-a-half-year contracts - so that the annual cost is reduced.

Chelsea have also sold two hotels and Kingsmeadow, where their women's and under-21 teams play, to themselves, and now we're all experts on FFP.

Cole Palmer14

Palmer signed a seven-year contract when he joined Chelsea in September 2023 and has since penned an extra two-year extension

Coventry City - The 'Sky Blue Revolution'

Club icon Jimmy Hill reimagined the fan experience through a series of concepts that are now present across the modern game.

During his time as manager in the 1960s, he introduced the first electronic scoreboard and first colour match-day programme.

Hill also commissioned the first English all-seater stadium and arranged for the first-ever use of closed-circuit television (CCTV) to beam live coverage of the club's 2-1 away win over Cardiff City in 1965 to more than 10,000 fans gathered inside Highfield Road.

he statue of Jimmy Hill, former manager of Coventry City, next to a sign saying 'We are back' celebrating the teams return to the Premier League during the Sky Bet Championship match between Coventry City and Wrexham AFC at The Coventry Building Society Arena14

The statue of Jimmy Hill was the result of £100,000 raised by fans

Crystal Palace - European ultra culture

Eagles supporter group Holmesdale Fanatics ending all organised activity at Selhurst Park last month was a sad day for the club.

But the group - founded in 2005 - underpinned so much of the atmosphere behind one of the Premier League's most unique venues.

The flags, drums and Tifos were more associated with a European away day before the HF re-energised English football's terraces.

Crystal Palace holmesdale fanatics fans display prior to the Premier League match between Crystal Palace and Nottingham Forest at Selhurst Park14

Holmesdale Fanatics said it was 'proud' of all of their contributions to Crystal Palace

Everton - Shirt numbers

The Toffees hold the honour of being involved in the first-ever televised football match in 1936 against Arsenal.

Three years earlier, the blue half of Merseyside contested the 1933 FA Cup final - the first where both teams, including the goalkeeper, were given numbers.

Everton were handed the traditional 1-11, and Man City 12-22, which crowned Dixie Dean as the first official No.9 in a major English final.

Dixie Dean posing in an Everton shirt before a match14

Dean scored a remarkable 60 goals in a single season and is considered the first traditional no.9 helped by the fact he was one of the first to wear it on his back

Fulham - Jose Mourinho

Hear us out...Bobby Robson enjoyed two spells as a player at Craven Cottage and one as Manager - the latter being his first in the dugout.

The snowball effect of that decision took the England legend to Sporting Lisbon, where a 29-year-old Mourinho was his translator.

The Special One then followed Robson to Barcelona, and ironically became a superstar manager in west London with rivals Chelsea.

Hull City - Mauled by the Tigers

While it's taken the Premier League storm this season, the viral chant actually goes back to Hull's 1-0 win at Kilbowie Park in July 1991.

35 years later, and it's become the soundtrack behind the Tigers' incredibly impressive return to the top flight that has them eighth.

It has also opened the floodgates to copycats across the Premier League; from “Pecked by the Seagulls” to “G-checked at the Gtech.”

Ipswich Town - Alf Ramsey

The national icon laid the groundwork for his eventual England triumph with the eight years he spent at Portman Road.

The 79-year-old took Ipswich from the third tier to the First Division title in 1962 - a year before he took charge of the Three Lions.

Gareth Southgate and Thomas Tuchel have tried in recent years, but six decades after Ramsey brought football home, the star on England shirts remains intrinsically ingrained in the fabric of our game.

Bobby Moore holds the World Cup trophy as England captain in 196614

England, managed by Alf Ramsey, won the World Cup in 1966 and is the nation's greatest manager - thank you, Ipswich

Leeds - Erling Haaland

If this article were completely serious, then a hat-tip would be due to Don Revie's revolutionary work at Elland Road in the 1960s.

But how could we forget that the world's best striker was born in Leeds, thanks to the fact that his father, Alf-Inge, played for the club.

That proved the catalyst for Haaland developing a love of the English game that has handed the Premier League a bona fide megastar.

Erling Haaland celebrates after scoring for Manchester City against Coventry City.14

It is well documented that Haaland is a Leeds United fan, and he has even had muted celebrations while scoring against them out of respect for the club

Liverpool - Front of shirt sponsors

The Reds signed the first English top-flight club to agree a deal for a shirt sponsor with their contract with Hitachi in the summer of 1979.

The Japanese electronics firm adorned the front of Liverpool jerseys for the next three years in a landmark moment for other clubs.

Last month, the Anfield outfit struck a deal for the most valuable front-of-shirt-only commercial deal in Premier League history with their £300m deal with Turkish Airlines to replace Standard Chartered.

Dominik Szoboszlai14

The five-year contract with Turkish Airlines from the start of the 2027-28 season is worth in excess of £60m a season

Manchester City*

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Manchester United - Fergie-isms

The modern Red Devils have been desperate to return to the heights enjoyed under the legendary Alex Ferguson, who won 13Premier Leaguetitles, five FA Cups, four League Cups and two Champions Leagues during his time at the Old Trafford helm.

But for the wider Premier League, the Scotsman coined a lexicon still widely used by fans of any club.

Any game in the balance enters 'squeaky bum time'. Any late goal that goes in past the allotted stoppage time? That's Fergie time! Any manager loses his rag? That's the hairdryer treatment.

An image of the Sir Alex Ferguson stand at Old Trafford14

Man United named a stand at Old Trafford in honour of Ferguson in 2011 and then unveiled a statue of him outside a year later

Newcastle - We Don't Have to Sell!

Nottingham Forest - The Ange mask

Ange Postecoglou was only in charge at the City Ground for 39 days in total when he was sacked in October 2025, marking the shortest ever reign of a permanent manager in the Premier League.

But he unwittingly left a mark on football bigger than he ever could have envisaged during his oh-so brief tenure at Forest.

As it was during his time as head coach that talkSPORT's Jason Cundy bought an Ange mask from South America - he was sacked by the time it arrived, but it's more than taken on a life of its own since...

Jason Cundy does 'Has Anyone Seen' on talkSPORT14

'It's just who we are, mate'Credit: Talksport

Sunderland - Behind-the-scenes docs

"Why am I looking at the Ibrahimovic at the bottom of this list?" is still a line never topped by any club's fly-on-the-wall documentary.

Man City's All or Nothing series may have been released months earlier in 2018, but 'Sunderland 'Til I Die' was the first of a wave of football docu-shows that set the blueprint for how it should be done.

The ups and downs and focus on the overall community was something that has since been emulated by 'Welcome to Wrexham' and 'Built In Birmingham: Brady & The Blues'.

A fan of Sunderland holds up a scarf which reads "Sunderland Till I Die" prior to the Premier League match between Sunderland and Crystal Palace at Stadium of Light14

Sunderland 'Til I Die ran for three series between 2018 and 2024

Tottenham - Jason Cundy

'GOOOOOOD' team Spurs; the club that has made talkSPORT's Jason Cundy the most must-listened-to pundit on the airwaves.

With Jamie O'Hara's beloved Tottenham battling against relegation in recent seasons, the Sports Bar host has been subjected to viral jibes from his co-host - from 'Spursy', 'To Dare is to Poo' and 'Encouraging Signs' all becoming viral UK catchphrases.

However, perhaps what has compounded the Lilywhites' misery is that relentlessly funny Postecoglou mask.

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